Senior Manager of Growth & Onboarding, Mudflap
$146-162k
Offers equity and bonus
Fuel discounts for truck drivers
Open for applications
Fuel discounts for truck drivers
101-200 employees
Open for applications
$146-162k
Offers equity and bonus
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- 6+ years of experience in growth, onboarding, operations, or customer lifecycle leadership
- Proven track record improving conversion, activation, retention, and customer engagement metrics
- Highly analytical with experience using data, dashboards, and cohort analysis to drive decisions
- Strategic and hands-on operator who thrives in fast-paced, high-growth environments
- Strong people leader with a track record of building high-performing teams and scalable processes
- Passion for leveraging AI and automation to improve operations and customer experience
- Experience in PLG, fintech, logistics, marketplaces, or mobility is a strong plus
What the job involves
- As Senior Manager, Growth & Onboarding, you’ll lead and scale the growth and onboarding strategy for the Mudflap Fuel Card
- You’ll own the entire early customer journey—from application and activation to retention—shaping how fleets experience Mudflap during their critical first 12 weeks
- Leading a high-impact team of 9, you’ll drive performance through data, strategy, and operational excellence
- This is a high-visibility, high-ownership role for a strategic leader who loves building teams, optimizing growth, and creating exceptional customer experiences
- We’re a team of talented individuals on a mission to improve a $1 trillion industry, with a high bar for quality, a commitment to continuous self-improvement, and an open mind to new ideas and methodologies
- Own and optimize the customer journey from application through activation and early retention
- Drive funnel conversion, onboarding performance, and time-to-value improvements
- Identify friction points and implement scalable, customer-centric solutions
- Partner cross-functionally with Product, Marketing, Operations, and Customer Success to optimize growth and onboarding experiences
- Build scalable onboarding systems leveraging AI, automation, and human engagement
- Develop onboarding playbooks that improve fleet activation, stability, and long-term engagement
- Turn onboarding into a measurable, data-driven growth engine with clear business impact
- Lead, coach, and develop a high-performing team focused on operational excellence and customer outcomes
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company HQ
Palo Alto, CA
Leadership
Sharon Yapp
(Co-Founder & Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(Co-Founder & CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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