Marketing Strategy Lead, Headway
Revenue Operation
$121.7-179k
+ Equity Compensation
Therapist-by-insurance marketplace
Be an early applicant
Therapist-by-insurance marketplace
1001+ employees
Be an early applicant
$121.7-179k
+ Equity Compensation
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- You have at least 5 years of experience (including ~2-3 years of experience in strategic management consulting and/or ~ 2-3 years of experience in Business Operations, Marketing or Strategy roles in high growth startups). Prior experience in Growth function is a nice to have
- You naturally break down complex, unfamiliar problems into well-defined, easy to understand areas of work
- You have a passion for and experience leading projects and working cross-functionally with people in an operational/analytical capacity
- You are skilled at navigating complex relationships with senior cross-functional stakeholders to drive business outcomes; you naturally build win-win relationships that drive mutual success in the long term
What the job involves
- As a leader within Headway’s Revenue Operations org, reporting to the Manager of Revenue Operations Strategy, you’ll have the unique opportunity to build, shape, and lead an operational function directly responsible for unlocking Headway’s growth to drive provider activation, retention, and share of wallet
- As Headway scales to deliver high quality behavioral healthcare for millions of people across the country, the complexity of the operational landscape within which we operate has also increased exponentially
- To this end, in our journey to build next generation healthcare growth infrastructure, we’re seeking an operational leader to grow and shape a truly mission-critical function responsible for scaling Headway’s growth engine
- The Revenue Operations, Marketing Strategy Lead will drive optimization of the upper-funnel conversion journey—from site visit through mid-funnel qualification—by partnering closely with senior marketing leaders and channel owners
- You’ll leverage data, insights, and cross-functional collaboration to improve lead mix, quality, and volume, and accelerate Growth OKRs
- This is a one-of-a-kind opportunity that will place you in the driver’s seat to impact business-defining outcomes, and redefine the gold standard for growth operations, while contributing to a world-class team within one of America’s fastest growing startups
- Serve as the growth strategy partner to senior Marketing stakeholders; refine channel strategy, guide resource allocation, and ensure the right mix of lead quality, volume, and funnel progression
- Own strategy and execution to improve conversion rates across channels and funnel stages, focusing on channel-level performance, user pathways, engagement, and lead quality
- Build and maintain reporting that monitors channel-level performance, conversion rates, and leading signals of pipeline health
- Drive cross-functional projects to optimize marketing outcomes and investments -- collaborate with Marketing, Strategic Finance, Data, and Product/R&D to design and implement improvements that raise efficiency
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company HQ
Tribeca, New York, NY
Leadership
Andrew Adams
(Founder & CEO)Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.
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