Product Manager, Tecovas
Ecommerce
$115-120k
+ Eligibility to participate in Corporate Bonus Program
More information about location
Online cowboy boots retailer
Be an early applicant
Online cowboy boots retailer
501-1000 employees
Be an early applicant
$115-120k
+ Eligibility to participate in Corporate Bonus Program
More information about location
501-1000 employees
Company mission
To be the most beloved heritage western brand in the world by creating unparalleled products, experiences, and joy for everyone who crosses our path.
Role
Who you are
- 5-7+ years of experience in ecommerce, digital product, or a cross-functional role blending product, marketing ops, or site optimization
- Experience managing technical product delivery in collaboration with dev, design, and external vendors
- Strong comfort owning complex cross-functional initiatives—especially those related to testing, automation, merchandising, or personalization
- Familiarity with A/B testing tools, experimentation design, and conversion optimization
- Working understanding of AI-enhanced platforms, technical SEO tools, or personalization systems
- You are detail-oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency
- You have proven ability to manage competing priorities, translate feedback into action, and drive tangible outcomes
- You are comfortable leading cross-functional work, building strong partnerships across engineering, design, CX, and ecommerce to move initiatives forward and keep teams aligned
- You have a strong product and data mindset, using testing, analytics, and customer insights to inform decisions and continuously improve digital experiences
What the job involves
- Tecovas is looking for a Product Manager, Ecommerce to lead cross functional initiatives that sit at the intersection of AI, site merchandising, resale, testing, and digital operations
- This role is perfect for a systems-minded executor who can drive work forward across stakeholders and tools, while shaping the foundation for new digital experiences that improve performance and reduce internal lift
- Reporting directly to the Product Manager of Digital Experience, you will partner closely with engineering, creative, CX, and ecommerce to ship roadmap items that boost automation, support personalization, and expand our tooling and operational efficiency
- Drive cross-functional ecommerce initiatives related to automation, resale, attribution tooling, AI, and experimentation
- Gather requirements from stakeholders and translate them into clear product documentation, development tickets, and prioritized backlog items, supporting QA through release
- Partner with Product and Project Managers on sprint planning, ensuring tickets are well-defined, prioritized by business need, and aligned with cross-functional dependencies
- Serve as the cross-functional lead for key digital projects, aligning teams across engineering, design, CX, merchandising, creative, and ecommerce, and acting as a decision maker on scope and execution
- Drive proper analytics tagging and event tracking in Google Tag Manager in partnership with the Sr. Digital Operations Specialist
- Coordinate vendor implementation and testing for tools supporting A/B testing, SEO, AI search/cross-sell, and campaign optimization
- Advocate for accurate merchandising and product data across systems, ensuring required assets and data are complete and usable across ecommerce experiences
- Maintain roadmap visibility, project documentation, and progress tracking across tools such as monday.com, GitHub, and Figma
- Partner with design and engineering to review UX/UI solutions and ensure new features align with site experience, merchandising strategy, and business goals
- Own and continuously improve key ecommerce operational systems and internal documentation to streamline cross-team workflows and operational visibility
Our take
Cowboy boots are timeless - an icon of American fashion that has endured through the ages. But Tecovas aims to bring them into the 21st Century with an online retail model that doesn’t skimp on quality.
Its boots are traditionally made at a veteran boot factory in Léon, Mexico, with over 200 steps in the process, but Tecovas’ straight-to-consumer model allows the company to bypass middle-party retailers and knock nearly $100 off the average price points of their boots.
It’s the first company to offer this sort of model for this product, and has upended a billion-dollar industry in doing so. Its initial success has helped it to open 13 physical stores in Texas, the state with the biggest market for cowboy boots. But over 70% of Tecovas’s sales come from other states, allowing the company to essentially create new markets where other brands that only operated in brick-and-mortar stores are unable to compete.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$56m
SERIES C
Feb 2020
$15m
SERIES B
Total funding: $105.4m
Company benefits
- We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Generous employee discounts!
Company HQ
Bouldin Creek, Austin, TX
Leadership
Paul Hedrick
(Founder & Executive Chairman)Former Trader Assistant at Belvedere and Business Analyst at McKinsey.
Salary benchmarks
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