Principal Product Manager, Thrive Market
Member Growth & Retention
$200-240k
+ Equity
Membership-based organic food retailer
Be an early applicant
Membership-based organic food retailer
501-1000 employees
Be an early applicant
$200-240k
+ Equity
501-1000 employees
Company mission
To make healthy living easy and affordable for everyone.
Role
Who you are
- We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work
- 8+ years of product management experience, with at least 2 years managing or mentoring other PMs
- Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
- Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
- Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
- Demonstrated success in scaling growth and retention programs across web and mobile platforms
- Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration
- Excellent communicator with the ability to influence up, down, and across the organization
- Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
- Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams
- Passion for Thrive Market’s mission and a deep empathy for our members
What the job involves
- Thrive Market is seeking a Group Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives
- As a key leader within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience
- This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking
- You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences
- Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
- Lead and mentor a team of Product Managers, supporting their development and ensuring high-quality execution across multiple tracks of work
- Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
- Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention
- Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
- Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
- Serve as a thought partner to senior leaders on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
- Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
- Ensure continuity and forward momentum in product development during VP-level absences or transitions
Our take
Organic and non-GMO foods have been at the forefront of millions of consumers' minds and while the will is there, the way has often been blocked by inflated prices. Thrive Market wants to become the world's first climate positive grocery sore.
Thrive is disrupting that chain with a subscription based online grocery store that has a curated range of organic and non-GMO groceries, beauty and cleaning supplies. Members pay a fee and are rewarded with an extra 25-50% off regular retail prices, paying wholesale instead. Banking on the mainstream adoption of organic foods and with the long term effects of GMOs under heavy scrutiny, Thrive Market is enabling people to make healthy lifestyle choices without breaking the bank at traditionally more expensive shops like Whole Foods.
As well as considering an IPO, Thrive Market has also recently partnered with rePurpose Global to fight plastic pollution as well as with Beyond Meat, a particularly smart move because the vegan and meat reduction market shows no signs of slowing; as more people want to put their dollars towards products that are cleaner, safer and support the health of the planet.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2019
$20m
CONVERTIBLE
Jul 2018
$42.4m
SERIES B
Total funding: $241.4m
Company benefits
- Comprehensive medical, dental & vision insurance
- Adoption & fertility assistance
- Flexible paid time off
- Competitive salary & equity
- Free Thrive Market membership & 20% discount
- Remote-first culture
- Dog-friendly office
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Nick Green
(CEO & co-founder)Founded Ivy Insiders (an education services company) whilst at Harvard, before joining Revolution Prep as EVP Sales & Operations and CPO in 2010. Founded Thrive Market in 2013.
Gunnar Lovelace
(Board Member & co-founder)Experienced founder, set up Ego X Studios, Cognition and Love Heals Jewelry, a bohemian lifestyle company. Founder and co-CEO of Good Money, but remains on the board of Thrive Market.
Kate Mulling
(Co-founder)Experienced Editor and writer, served as Founding West Coast Editor of Refinery29, currently serves as a Strategic Advisor and Creative Consultant to businesses.
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