SEO Executive, The Telegraph
Evergreen
3-5 days a week in office
Multi-media news publisher
Posted today
Multi-media news publisher
1001+ employees
Posted today
3-5 days a week in office
1001+ employees
Company mission
To provide content that inspires people to have the perspective they want to progress in life.
Role
Who you are
- We are seeking an enthusiastic self-starter who understands the vital role of search engines in content discovery to join our Evergreen SEO team
- Solid SEO experience with a deep understanding of content marketing techniques
- Able to proficiently optimise a variety of content types including web articles and landing pages
- Confident with thorough keyword research and monitoring keyword performance
- ‘Can do’ attitude - proactive approach with a passion for digital
- Ability to juggle multiple priorities and meet deadlines
- Confident using web analytics tools (Adobe Analytics, desirable), content management systems and SEO tools
- Effectively collaborates and builds rapport with internal stakeholders and colleagues
- Excellent communication skills
- Keen interest in the latest SEO industry trends, with a proactive approach to staying informed about new releases and developments
What the job involves
- Our SEO team is dedicated to promoting best practices across the business, collaborating with each desk to ensure the creation of SEO-friendly content
- The Evergreen SEO team specialises in long-life content, managing the organic performance of non-news articles
- This includes topics within the Telegraph Life section, such as personal finance, health & fitness, food & drink, and culture
- As a SEO Executive, you will assist the SEO Manager in executing the organic growth strategy for Telegraph Life
- Your responsibilities will include advising desks on SEO best practices, identifying growth opportunities, and reporting on organic search performance
- Assisting with keyword research, trend and competitor analysis to identify opportunities and areas for organic growth using tools such as Ahrefs/SEMrush
- Creating and managing content calendars containing recommendations for new evergreen and topical content, as well as improvements for existing content
- Creating SEO briefs for writers of varying SEO knowledge in line with the agreed content calendar
- On-page optimisation for a variety of content types including web articles and landing pages, according to SEO principles
- Highlighting contextual linking opportunities to increase and improve internal linking
- Assist with reporting, evaluating and improving the performance of content
- Understand and respect editorial guidelines and key target demographics to guide content recommendations effectively
Salary benchmarks
Our take
The Telegraph was the first newspaper to report on a number of notable news scoops, including the outbreak of World War II and the 2009 MP expenses scandal. Now, the Telegraph Media Group has grown into a multimedia news brand, providing subscribers with access to journalism across The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph newspapers.
The brand hit a £33.3m operating profit in 2021, indicating the group has managed overcome the difficulties print media has struggled with since the turn of the millennium. Adapting to digital distribution has earned it over 100 million individual readers a month globally, though the Daily Telegraph remains Britain's best-selling print broadsheet.
People's increased curiosity in current affairs has been the driving force behind The Telegraphs phenomenal growth and the company continues to invest in top-notch journalism.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Holiday
- Pension
- Life assurance
- Medical cover
- Parental leave (six months fully paid)
- Cycle to work scheme
- Season ticket loan
- Emergency child and dependent care
- Employee assistance program
- Gym flex
- Fruit in the office
- On-site massage
- On-Site gym
- On-site GP
- Trained mental health first-aiders
Company HQ
Victoria, London, UK
Leadership
Nick Hugh
(CEO, not founder)Previously Head of Business Development at 24/7 Media for 9 months, Cost Transformation Programme Director at British Telecom for 3 years, Director of Publisher Services at Phorm UK for 1 year, and Vice President - EMEA at Yahoo for 2 years.
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