Digital Marketing Specialist, IG Group
+ Performance-based bonus
3+ days a week in office (Cannon Street, London)
The UK's No.1 trading provider
Job no longer available
The UK's No.1 trading provider
1001+ employees
Job no longer available
+ Performance-based bonus
3+ days a week in office (Cannon Street, London)
1001+ employees
Company mission
We challenge anything that holds investors back.
Role
Who you are
- 3-4 years of digital marketing experience, preferably in B2B or financial services
- Proven experience managing paid social campaigns on LinkedIn and Twitter
- Hands-on experience with programmatic advertising platforms (Google DV360 or similar)
- Strong PPC campaign management skills (Google Ads)
- Proficiency with analytics tools (Google Analytics, Adobe Analytics, or similar)
- Experience with email marketing platforms and marketing automation
- Website editing experience using CMS platforms
- Strong analytical mindset with excellent attention to detail
- Ability to interpret data and translate insights into actionable strategies
- Results-oriented approach with a track record of achieving KPIs
- Excellent communication skills and ability to present performance data clearly
What the job involves
- We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team
- This role is perfect for a numbers-focused marketer who thrives on optimising campaigns and driving measurable results
- You will be responsible for managing our paid media strategy, lead generation initiatives, and digital performance across multiple channels
- Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms
- Execute PPC campaigns with a focus on lead generation and conversion optimisation
- Design and implement email marketing campaigns, analysing performance metrics and improving engagement rates
- Maintain and update website content
- Monitor and report on digital marketing performance using analytics tools, providing actionable insights
- Conduct A/B testing across all digital channels to continuously improve campaign effectiveness
- Manage marketing budgets and ensure optimal ROI across all paid channels
- Collaborate with sales teams to align marketing qualified leads with business objectives
- Stay current with digital marketing trends and platform updates relevant to B2B financial services
Salary benchmarks
Our take
Founded in 1974 by Stuart Wheeler as a UK-based spread betting company for gold, IG Group, abbreviated from Investors Gold Index, was initially set up to allow people to speculate and trade on the price change of gold without owning physical gold. And in the year 2000, it was listed on the London Stock Exchange and its gradual evolution into the world of fintech began.
By 2011, the company had played a part in numerous international buyouts before narrowing its focus down to financial wagers. During the latter half of that decade, IG shut down its binary options trading platform and focused instead on building an investment portfolio with partner BlackRock Investments, all whilst maintaining its Forex and CFD trading processes. Since then, it has become a fast-paced market leader in the investment space.
In recent years, IG Group has developed major platforms for various trading actions and has grown profit and revenue significantly. Alongside this it has acquired a number of companies, including tastytrade and Freetrade, and launched its own crypto product, making it the first UK-listed company to launch crypto trading to retail investors. This further proves how much of a staple IG Group is in the world of financial trading.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company values
- Think big
- Deliver at pace
- Raise the bar
- Lead and inspire
- Champion the client
Company HQ
City of London, London, UK
Articles
Leadership
Breon Corcoran
(Group CEO)Joined IG Group as CEO in January 2024. Prior to this, they were the CEO of WorldRemit and a Non-Executive Director at Tilney Group.
Diversity, Equity & Inclusion at IG Group
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
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