We lead busy lives - working, going out, exercising - and often don’t have time to cook. But every® wants to make sure we’re still eating quality, healthy food without taking up any extra time.
They sell themselves as a perfect marriage of nutrition, sustainability and ease - their meals are all plant-based, delivered by bike where possible and come in packaging that’s entirely recyclable or compostable. They’re also a certified Carbon Neutral company, and their eco credentials definitely endear them to their target market.
However, it’s a very overcrowded market in which they operate. There are so many food delivery options, and plenty of plant-based ready meal competitors as well. But they’ve managed to expand into 4 countries without investment (their two founders self-funded the business), which suggests a healthy customer base, and its B2B bulk ordering offering does mark them out somewhat.
Steph
Company Specialist at Welcome to the Jungle
