Senior Field Marketing Manager, GovWell
$140-170k
OTE
+ Equity / stock options + Bonus
More information about location
3-5 days a week in office
Modern software for local government
Open for applications
Modern software for local government
21-100 employees
Open for applications
$140-170k
OTE
+ Equity / stock options + Bonus
More information about location
3-5 days a week in office
21-100 employees
Company mission
To build modern software products to help government serve communities better.
Role
Who you are
- 3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution
- Proven ability to generate pipeline in a B2B sales environment with an in-person, go-to-market motion
- Strong operator who can manage high event volume and many moving pieces without sacrificing quality
- Revenue-minded and ROI-driven, focused on pipeline and conversion efficiency
- Data-driven and comfortable using Salesforce and marketing systems for tracking and attribution
- Clear and direct communicator who drives cross-functional alignment and partners well with other business units
- Comfortable traveling regularly and representing GovWell professionally with public sector prospects
- Able to oscillate between strategy and execution, with no task too small to take on
- Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements
- Calm under pressure and comfortable in live event environments, able to troubleshoot in real time, and take ownership when things go wrong
- Strong alignment with our Core Values
What the job involves
- GovWell is hiring a Senior Field Marketing Manager to own and scale our field presence across conferences, hosted events, and in-market activations nationwide
- This role is responsible for turning real-world interactions into a predictable, high-performing pipeline engine. You will define where and how GovWell shows up, ensure every event is strategically aligned to revenue goals, and elevate our presence with municipal and county leaders across the country. From major industry conferences to curated events, you will design experiences that drive meaningful engagement and convert into qualified opportunities
- This is both a strategic and operational role. You will shape our field marketing roadmap, experiment with new activations, build repeatable systems, and execute the logistics that make our presence increasingly efficient and impactful over time
- Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI
- Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support
- Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion
- Launch and scale hosted side events and activations tied to strategic priorities
- Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event
- Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities
- Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers
Our take
Govwell creates software for planning and zoning within local governments, simplifying processes and modernising citizen services. With the intention of improving transparency, it is helping all sizes of government serve its communities better.
What stands out about GovWell’s workflow and automation technology is the fact that its platform is customisable. Government sectors, councils and organisations operate their tech in varying ways, and so GovWell serves these varying needs by allowing flexibility of use within its platform. This is facilitated by no-code tools to improve adaptability.
Ultimately, the platform helps local governments complete tasks in a fraction of the time. It’s a breath of fresh air in the sector, which isn’t known for its innovations, and GovWell has been smart to target this niche. It has seen good funding to support team expansion, enhanced product development and accelerated growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2024
$4.5m
SEED
Apr 2023
$1m
SEED
Total funding: $5.5m
Company benefits
- Equity ownership
- Medical, dental, and vision insurance, with up to 100% of premiums covered for you and your partner
- 401(k) savings plan
- Unlimited time off
- Hybrid work environment
- A fully stocked kitchen, and drinks on hand
- Team events and gatherings sponsored by us
Company HQ
Rose Hill, New York, NY
Leadership
Ben Cohen
(CTO & Co-founder)Previously Founder of Cohen Realty & Construction. Was also a Software Engineer at UiPath, Amazon and Uber.
Troy LeCaire
(CEO & Co-founder)Previously Chief of Staff for the CEO of RippleMatch. Was a Campaign Intern for Senator Russ Feingold, Legislative Intern for Senator Tammy Baldwin and Legal Intern at Froelich Law Offices.
Salary benchmarks
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