Senior Product Marketing Manager, Wealthfront
New Business Line
$150-175k
+ Equity
Automated investment management
Open for applications
Automated investment management
201-500 employees
Open for applications
$150-175k
+ Equity
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- 5+ years in consumer product marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
- A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
- Personal finance knowledge and experience is a big bonus, but not required
- Bachelor's degree or higher
What the job involves
- Wealthfront is looking for an experienced Sr. Product Marketing Manager to launch and grow a new business line.
- As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities.
- You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others
- The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit
- Craft and execute strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
- Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
- Develop positioning, audience, and distribution strategies for new and existing products
- Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
- Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
- Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
- Lead business performance recaps and findings with executive leadership team
- Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, with more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Wealthfront is diversifying its offerings, branching into high-interest checking accounts and investment advice.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- 401(k)
- Medical/Vision/Dental insurance
- HSA contributions for high deductible plans
- Discretionary time off policy
- 16 weeks of paid parental leave (both parents)
- Flexible working hours
- Monthly wellness reimbursement
Company HQ
University South, Palo Alto, CA
Leadership
Dan Carroll
(CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
Andy Rachleff
(Executive Chairman)Prior to Wealthfront, they co-founded and was General Partner of Benchmark Capital, where they were responsible for investing in a number of successful companies including Equinix, Juniper Networks, and Opsware.
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