Senior Marketing Specialist, Taskrabbit
€57-70k
+ Bonus
Outsourcing marketplace for everyday tasks
Open for applications
Outsourcing marketplace for everyday tasks
1001+ employees
Open for applications
€57-70k
+ Bonus
1001+ employees
Company mission
TaskRabbit's mission is to revolutionize the future of work.
Role
Who you are
- We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love
- We are looking for a savvy, data-driven Marketer to help us continue to grow and scale quickly. A creative Marketer, who has marketplace experience across digital and offline channels using value data-driven decision-making
- Our ideal candidate would be passionate about the on-demand economy and would come up with ideas of how to help us grow our brand and business
- Fluent in English and German with knowledge of the German market and its nuances
- Marketing experience at an advertising agency or start-up company
- Hands-on experience with proven results from online and offline, paid and organic marketing channels
- Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment
- Developed problem-solving skills, with a demonstrated ability to find creative solutions to ambiguous problems
- Data-driven mindset, good at identifying insights and data storytelling
- Knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools
What the job involves
- As the Senior Marketing Specialist for Germany, you will own the local marketing plan across all channels. You will work with the central marketing team across paid channels (Search, Display, Paid Social, App, events, partnerships) and owned and earned channels (local email content, SEO, blog, Push, PR, Influencers)
- You will be responsible for driving demand in your local market and working with the country team to deliver revenue
- This role will report directly to the Country Manager, with a dotted line to the Senior Manager of EU Marketing
- Develop and execute the go-to-market plan for Germany including owned and earned channels as well as paid performance and brand channels
- Develop an end-to-end marketing playbook that encompasses client acquisition and engagement
- Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR to implement local strategies
- Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results
- Own the overall channel mix to grow the customer base while maintaining ROAS
- Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement
- Partner with cross-functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture conversion, and retention
- Work with the Country Manager for Germany to align on business objectives and OKRs for the German market
- Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA and external partners to grow our brand and visitors
- Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning
- Develop Germany-specific brand partnerships that will help Taskrabbit deliver on its business goals
Our take
Back in 2011, TaskRabbit took full advantage of a growing trend - that technology enables consumers to do more commerce in their homes than ever before. Its marketplace connects users to "Taskers" that can perform virtually any role customers require, such as heavy lifting and cleaning, etc.
TaskRabbit's product is diverse, with the potential to enter any commerce sector in the world. In 2017, the company was acquired by IKEA, which gave it the resources to undergo a data-driven European expansion which included launching in Germany and France, as well as increasing services in densely-populated UK areas.
By developing internationally, while also emphasising its offerings as a delivery service, the company has set itself up on the world stage. Having continued to grow and expand its offerings, TaskRabbit remains a key player in the gig economy, with every sign that it will continue its successes into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2012
$13.9m
Dec 2011
$19m
Total funding: $32.9m
Company benefits
- Remote first and highly connected
- Employee-covered health care
- 401k with match
- Flexible PTO
- Paid holidays & recharge weeks
- Wellbeing allowance and free access to HeadSpace and Spring Health
- Paid parental leave, adoption assistance, and reproductive health assistance
- Speaker series, career paths, and an annual education allowance
- IKEA discount, Taskrabbit credit, and productivity stipend
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Ania Smith
(CEO)Several years of experience in leadership at companies like Expedia, Uber, Airbnb and Walmart.
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