Product Marketing Director, Workiva
Sustainability Solutions
$154-250k
Plus A discretionary bonus typically paid annually & Restricted Stock Units granted at time of hire
Up to 40% travel
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$154-250k
Plus A discretionary bonus typically paid annually & Restricted Stock Units granted at time of hire
Up to 40% travel
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree in marketing or related field
- 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
- Reliable internet access for any period working remotely, not in a Workiva office
Desirable
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
- Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
- Familiarity with multi-solution SaaS platforms and platform-level GTM motions
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Experience using AI
- Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
- Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization
- Proven ability to innovate and optimize marketing strategies to deliver measurable business results
- Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact
What the job involves
- Workiva is seeking a Product Marketing Director, Sustainability (North America) to own and drive the go-to-market (GTM) strategy of our sustainability solution portfolio
- This high-impact role requires domain expertise in sustainability and carbon accounting, strong judgment in navigating regulatory ambiguity, and the ability to define clear, differentiated narratives in a complex and evolving market
- You will operate as a senior GTM decision-maker, shaping positioning, messaging, and market plays that directly influence revenue performance and field execution
- Artnering closely with Product, Sales, Partnerships, Enablement, and Revenue Marketing, you will ensure Workiva brings cohesive, customer-centric sustainability solutions to market while maintaining clarity and focus across the organization
- Define and evolve the GTM strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business priorities
- Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities
- Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders
- Synthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendations
- Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities
- Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact
- Define launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales Enablement
- Partner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activation
- Lead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channels
- Contribute to thought leadership through webinars, blogs, presentations, customer stories, and industry events
- Support analyst and customer engagements with strong narratives and market insight
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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