Content Strategy Manager, OpenTable
$115-150k
This role is eligible to be considered for an annual bonus
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
$115-150k
This role is eligible to be considered for an annual bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- OpenTable is seeking a seasoned content leader to shape the future of how our brand shows up across the U.S. market. You’re a visionary storyteller, a strategic thinker, and a builder—someone who develops content programs that engage millions, elevate brand perception, and drive measurable business impact
- You bring deep experience creating and scaling content for B2C audiences across brand campaigns, social, email, CRM, community, and more (excluding product content)
- You translate insights into compelling narratives and ensure every message feels distinctly OpenTable
- You’re equally comfortable rolling up your sleeves and operating at a high strategic altitude. You collaborate naturally across teams, champion both restaurants and diner, and set a high bar for everything we publish
- 5+ years of content strategy or content marketing experience within consumer-focused organizations, leadership experience is a plus
- A track record of building and executing content programs that drive both brand impact and performance results
- Exceptional verbal, written, and presentation skills—with a clear, concise, and collaborative communication style
- Strong operational instincts, with the ability to prioritize, move quickly, and maintain quality under pressure
- Experience partnering across Growth, Product Marketing, Partnerships, UX, and Research to deliver holistic storytelling
- Data-driven decision-making, grounded in audience insights and analytics
- Proficiency with AI tools and techniques, and an understanding of how to apply them responsibly to content development and optimization
- Proficiency with workflow tools such as Monday.com or AirTable to collaborate with cross functional teams
- Passion for food, hospitality, technology, and culture, with curiosity for what’s emerging next
What the job involves
- Define and lead OpenTable’s U.S. content strategy, setting the vision and roadmap that ladder up to both brand building and performance marketing outcomes
- Lead naming, messaging frameworks, and narrative development, bringing clarity, coherence, and structure to how we communicate
- Inspire, mentor, and grow content capabilities, raising the level of craft across teams and contributors
- Own and elevate our brand voice, ensuring clarity, cohesion, and consistency across all marketing channels and touchpoints
- Write and execute high-quality marketing copy across channels, including email, push, social and paid media, balancing day-to-day execution with longer-term content development
- Partner closely with Growth Marketing (paid, lifecycle, social, SEO) to bring integrated campaigns, seasonal moments, and launches to life
- Collaborate with PR, Product Marketing, Partnerships, and Product Design to create cohesive storytelling across surfaces and strengthen cross-functional alignment
- Use data and insights to guide decisions—refining content performance, strengthening engagement, and enhancing audience resonance
- Identify opportunities to modernize and optimize our content mix, exploring new channels, formats, and partnership opportunities
- Leverage AI fluently—from ideation and workflow efficiency to content iteration and personalization—to scale impact and unlock new creative possibilities
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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