Senior Product Marketing Manager, Smartsheet
Developer Ecosystem
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- 5+ years of marketing or product marketing experience with at least 3 years specifically focused on developer platforms, APIs, SDKs, or cloud-based integration solutions
- Experience launching technical products including developing messaging, content, and go-to-market plans
- Strong understanding of software development lifecycle, web technologies (REST APIs, GraphQL, webhooks), cloud platforms, and common integration patterns. Ability to quickly grasp complex technical concepts and translate them into clear, concise, and engaging language
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to both technical and non-technical audiences
- Strong analytical capabilities to interpret market data, identify trends, and make data-driven decisions
- Ability to prioritize and manage multiple tasks, projects, and deliverables in a high-growth environment, diving into challenges when needed, and seamlessly pivoting between detailed execution and high-level strategic thinking
- Strong collaborative and cross-functional skills and ability to work with multiple stakeholders to drive results
- Bachelor's degree in Marketing, Computer Science, Engineering, or a related technical field
- Ability to work in the UK on an ongoing basis
What the job involves
- We are seeking a highly strategic and technically adept Senior Product Marketing Manager to champion our developer ecosystem. In this critical role, you will be instrumental in driving the adoption, engagement, and growth of Smartsheet's developer platform and API capabilities.
- You will be the voice of the developer, translating complex technical features into compelling value propositions for a diverse audience of developers, partners, and technical decision-makers
- This role requires a unique blend of technical understanding, product marketing expertise, and a passion for building vibrant developer communities.
- You will work closely with product management, engineering, sales, and external partners to ensure our developer offerings are well-understood, easily discoverable, and enable customers to extend and integrate Smartsheet into their critical business processes
- You will report to our Director of Product Marketing, Enterprise and this role is based at Smartsheet’s corporate offices in London, UK (hybrid or UK remote eligible)
- Partner closely with Product Management, conduct market research, and use customer insights to influence product roadmap, ensure product-market fit, and align on strategic priorities
- Craft clear, compelling, and differentiated messaging and positioning that resonates with various developer personas (e.g., enterprise developers, system integrators, SaaS partners)
- Collaborate with cross-functional teams to develop and execute comprehensive go-to-market plans including customer communications for new API capabilities, SDKs, developer tools, and platform enhancements
- Create high-impact marketing content, including presentations, blog posts, thought leadership articles, case studies, and website copy that showcase the power of the Smartsheet platform
- Clearly communicate technical details to customers regarding API changes, releases, and deprecations including writing release notes and collaborating on developer documentation and API guides
- Equip sales and customer-facing teams such as customer success, sales, and internal enablement with the tools, training, and content necessary to articulate the value of our developer platform to technical buyers and partners
- Define key metrics, track performance, and report on the effectiveness of product marketing initiatives related to the developer ecosystem
Salary benchmarks
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies Lucid and Atlassian, Smartsheet saw strong growth between 2020-2022, achieving almost 40% year on year revenue increases through 2022. If the company can continue this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, leading to it being the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Whilst remaining broad in application, it is also expanding and upgrading its product offerings; this may prove crucial in further distinguishing itself from well-backed startups like Monday.com and Asana as they begin jostling for market space.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$61.2m
SERIES F
May 2014
$35m
SERIES E
Total funding: $128.6m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- Monthly contributions toward your pension
- Mployer-paid Private Medical and Dental, additional cost for family members
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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