Product Manager, Signpost
User Activation & Growth
$85-105k
Onsite on T/W/Th
3+ days a week in office
Customer communication software
Be an early applicant
Customer communication software
101-200 employees
Be an early applicant
$85-105k
Onsite on T/W/Th
3+ days a week in office
101-200 employees
Company mission
To create a world where local businesses, from small to large enterprises, can all prosper due to great and lasting customer relationships.
Role
Who you are
- Strong analytical mindset and comfortable working with data
- Bias toward execution and speed
- Product intuition around user behavior and friction
- Ownership mentality and follow-through
- Curiosity and willingness to learn
- Must have 2–4 years of product experience
- Solid technical foundation
- Hands-on support of engineering efforts, project management and documentation
- Experience working on SaaS or digital products
- Familiarity with product metrics (activation, conversion, retention)
- Background working cross-functionally
- Comfortable with analytics tools or willingness to learn
Desirable
- Exposure to product-led growth or freemium models
- Experience with A/B testing or experimentation
- Familiarity with tools like Pendo, Amplitude, Mixpanel, etc
- SMB or vertical SaaS experience
What the job involves
- Reporting to our VP of GTM, you’ll own the user activation journey — turning new signups into engaged, paying customers
- You’ll directly impact revenue by optimizing how users move from first touch through activation and into paid conversion within our product-led growth (PLG) engine
- We will train you on our PLG system and approach
- What matters most is your ability to think analytically, move quickly, and execute
- If you love the idea of improving activation rates, reducing friction in the funnel, and impacting revenue, we’d love to meet you
- Improve onboarding flows and first-user experience
- Reduce time to first meaningful product interaction
- Identify friction points and recommend improvements
- Support guided setup and onboarding flows
- Optimize in-product upgrade moments
- Support trial, paywall, and upgrade flow improvements
- Build lifecycle touchpoints (in-app, SMS, email)
- Track and report on conversion performance
- Analyze user behavior across onboarding and early usage
- Support funnel and cohort analysis
- Identify trends impacting activation and conversion
- Translate insights into product improvements
- Support A/B testing across onboarding, pricing, and UX
- Help define hypotheses and success criteria
- Measure and report on experiment results
- Contribute to a consistent testing cadence
- Partner with Product, Engineering, Marketing, and RevOps
- Help ensure initiatives are executed and shipped
- Align on priorities and outcomes across teams
- What Success Looks Like
- Improved activation rate and onboarding completion
- Faster time to first value
- Measurable lift in free-to-paid conversion
- Consistent experimentation cadence
- Clear visibility into funnel performance
Our take
Running a small business can be challenging. With so many things to do and think about, local business owners often don't have the time or resources to dedicate to marketing and reputation management. This puts them at a disadvantage compared to larger corporations that have access to powerful marketing tools.
Signpost is a customer relationship management suite that levels the playing field for local business owners, who make up 99.7% of all US businesses. It allows local businesses to manage the full lifecycle of their customer interaction and has reported that most local businesses on its platform see ratings improve by over 30%, with revenue increasing by over 10%.
With nearly $90M in secured funding, a user base surpassing 20,000, and a recent milestone achieved through its acquisition by Hibu Inc, Signpost is not just thriving but also paving the way for a promising future. By leveraging the strengths of both entities, this collaboration aims to drive innovation, enhance offerings, and establish a formidable presence in the ever-evolving SMB market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2019
$52m
LATE VC
Nov 2017
$5m
LATE VC
Total funding: $93.7m
Company benefits
- Equipment: Signpost provides all new employees with laptops and the equipment they need to be successful
- Culture: Signpost celebrates monthly birthdays, hosts office parties, and funds employee appreciation events
- Hands-on Training: We provide comprehensive, hands-on training by department for every new employee at Signpost
- Community: Signpost supports employee groups focused on important causes and one volunteer day per quarter for each employee
Company HQ
Chelsea, New York, NY
Leadership
Lucas Wilson
(CEO)Previously CRO at ProSites, was an Advisor at Cents and a Senior VP at GovOS.
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