Director of Marketing Operations, Veeva

• We are looking for someone who has proven marketing operations experience and can develop creative solutions to marketing's operational requirements and challenges
• You must have excellent attention to detail, be well organized, and be able to manage multiple projects simultaneously
• Minimum 6+ years of experience in a marketing operations role or similar position
• Experience in a fast-growth enterprise software (SaaS) or high-tech life science company
• Successful history working with executive leadership, with emphasis on planning, strategy, and budget management
• Proven technical, analytical, and quantitative skills coupled with practical communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions/actions at the executive and operational levels
• Experience in the development and use of business analytics, key performance indicators, and dashboards
• Experience in the use of third-party data sources for lead database building and augmentation
• Advanced user of marketing automation systems such as Marketo
• Strong working knowledge of CRM systems and sales processes
• Understanding of critical technologies in the marketing technology stack
• Advanced user of Microsoft Excel and PowerPoint
• Excellent communication skills: verbal, written, presentation
• Innovative, motivated, organized, high-energy team player
• Process and quality orientation with extreme attention to detail
• Undergraduate degree in business, mathematics, engineering, science, or a related field

Desirable

• The Director of Marketing Operations role at Veeva Systems is a high-impact, high-visibility role.
• This critical position reports to the CMO and is remote
• Working directly with our CMO, this senior leader will focus on the operational aspects of a growing, dynamic marketing team, be a "hands-on" operational leader, and "day-to-day" manager
• You will be a team player working collaboratively with sales, marketing, and cross-functional teams to drive success through best practices and efficiencies
• As a member of the global marketing team, you will work to build, evangelize, and deliver a world-class marketing operations function to support our sales and marketing teams driving our industry cloud solutions for life sciences
• This leadership role works closely with our executive, marketing, sales, and product teams in a fast-paced and rapidly growing market
• Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
• Develop and manage the executive data set, including dashboards, reports, and analyses that accurately communicate Marketing effectiveness
• Provide leadership and support to the marketing team in analyzing marketing performance data and making recommendations to optimize marketing performance
• Establish efficiencies to streamline the daily operations of the Marketing Operations team
• This includes but isn’t limited to improving documentation of important processes and definitions, providing career development and coaching to each member of the Marketing Operations team, and establishing a prioritization queue for managing tickets from internal stakeholders
• Create a vision for Veeva’s Martech stack and how this provides reliable marketing operation data supporting dashboards, reporting, and operational insight
• Oversight and support of our marketing automation tools including Marketo and the interactions with other integrated systems ensuring data quality and augmentation
• Ongoing management of marketing best practices, maintenance of campaign, program, drip & nurture program performance
• Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and increasing efficiencies and conversion rates
• Create business and system processes ensuring data accuracy and timely synchronization of system databases
• Create and manage marketing budget working across the team and providing timely updates of actuals against budget
• Manage all marketing technology, data, and service vendors/partners in building a cohesive marketing technology platform
• Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics
• Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed