Marketing Manager, Coalition

• The ideal candidate thrives in a fast-paced start-up environment, has a strong technical acumen (on topics such as commercial insurance, cyber security, technological risks), as well as a creative mindset and digital communication skills to drive the company’s visibility in new markets
• 5+ years of work experience in a marketing operations function, digital marketing experience is highly desired
• Prior marketing and/or communications experience with financial products is highly desired. Experience with insurance products is preferred
• Solid knowledge and experience with target EU / EEA countries
• Advanced language skills in French and English, both written and spoken
• Excellent project management and communication experience
• A dynamic, creative and process-driven mindset
• Intrigued by the intersection of people, process, and technology
• A University degree is required (Bachelor or Master degree)

Desirable

• We are busy establishing a presence in Europe, and are looking for our first Continental European marketing manager to lead the charge
• This is an exciting opportunity to be the first marketing professional in the growing European team, with a mission to support our go-to-market operations in our newest markets in the EEA (European Economic Area) - France, Germany, Denmark and Sweden - and to lead the launch and expansion of our products across the region
• In this role, you will collaborate cross-functionally in a global setting: on one side, you will work directly with our European teams to drive regional marketing operations with the GTM, Growth and Sales teams
• On the other, you will align with our international Marketing & Product teams to maintain a high level of operational marketing excellence across the European markets
• Organize the official launch campaign of individual new country rollouts throughout our new markets
• Identify industry or business event opportunities in relevant countries, and coordinate with the BD and Product teams to ensure presence and brand exposure. The focus will be on insurance (commercial / cyber insurance), insurtech and cybersecurity
• Drive targeted digital communication campaigns to reach key business segments, create product visibility and adapt to local markets
• Adapt digital and content marketing programs to the needs of a regional sales team
• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy
• Enhance and operationalize marketing processes related to the broker’s journey – from acquisition through retention – for Coalition’s products and services
• Drive marketing enablement across the EEA teams, through the creation, management, and optimization of marketing-related processes and promote the use of project management tools and documentation
• Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others), and act as a key point of contact for regional guidance of marketing tools and technology
• Collaborate with our Data Science team as they track and analyze regional marketing data points to create and strengthen measures for success