Community Engagement Specialist, BrandBastion
Consumer conversation monitoring & insights
Be an early applicant
Consumer conversation monitoring & insights
21-100 employees
Be an early applicant
21-100 employees
Company mission
BrandBastion's mission is to enable organizations to create safe conversations and meaningful relationships with their audiences.
Role
Who you are
- We're looking for a Community Engagement Specialist who is a UK native, deeply familiar with British culture, trends, and nuances, to join our growing team
- If you're passionate about social media, love discovering unique content, and have a knack for crafting standout engagement strategies, we want you on our team!
- Experience: 1–3 years in social media management, content creation, or community engagement, preferably in a fast-paced environment
- UK Culture Savvy: Deep understanding of UK-specific trends, humor, and cultural references to create localized and authentic engagement
- Creativity: A strong sense of humor and the ability to craft responses that stand out in a crowded social landscape
- Trend-Savvy: Deep knowledge of current social media platforms, memes, pop culture, and emerging trends
- Communication Skills: Exceptional written communication skills with an understanding of tone, nuance, and cultural sensitivity
- Tech-Savvy: Familiarity with social media management tools, analytics platforms, and engagement software
- Adaptability: Ability to pivot strategies based on real-time feedback and data insights
- Organization: Strong time-management skills to juggle multiple accounts and priorities effectively
What the job involves
- In this role, you’ll craft trend-savvy, on-brand responses, source engaging content, and collaborate directly with clients to bring their brand voice to life
- Trend Monitoring: Stay on top of social media trends, viral content, and cultural moments to create timely and relevant responses
- Content Sourcing: Identify and source high-quality UGC and trending videos for engagement opportunities
- Engaging Responses: Craft unique, witty, and on-brand comments and replies to foster meaningful conversations and increase visibility for clients
- Client Collaboration: Participate in client calls to provide updates, gather feedback, and ensure alignment with their tone of voice and engagement goals
- Brand Voice Execution: Understand and maintain each client’s tone of voice, ensuring all interactions align with their brand values and personality
- Metrics-Driven Strategy: Track engagement metrics and identify opportunities for improvement, sharing insights with the broader team
- Collaborative Innovation: Work closely with the Customer Experience and Marketing teams to align on projects, trends, and opportunities
Salary benchmarks
Our take
Brands and advertisers have conversations with their customers every day in the form of chatbots, notifications, e-mails, and social media messages, and any message could contain valuable insights into the customer's journey. However, manually monitoring and searching messages for such insights is time-consuming, making it nearly impossible to investigate every conversation.
BrandBastion provides a consumer conversation monitoring and insight platform for businesses, leveraging AI to automatically analyse and classify any customer-made comment. The platform aggregates all insights into a unified analytics dashboard, and can also be used to moderate conversations and respond to customers autonomously.
Whilst automatic chatbots are already used to maximise customer conversation volume and increase engagement, BrandBastion has taken this a step further by offering autonomous analysis of every customer comment. Through this process, the company aims to help businesses to maximise the value of every conversation and learn from them without requiring expensive teams of manual analysts.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Do work that matters
- Be part of a global team
- Remote work options
- Ongoing learning & development opportunities including conferences and training
- Generous vacation plans
- We offer shares to top performers and key team members
Company values
- Action-Driven - Every BrandBastioneer we hire is self-motivated and action-oriented. Whether that means helping a client solve an issue or creating a new process to work more efficiently, we seek out team members who don’t just spot challenges - they solve them
- Client-focused - All of our solutions have been developed and improved by listening to our clients' needs. We go the extra mile for clients and build solutions based on their goals and parameters. We see ourselves as extensions of our clients' teams and work with them to deliver outstanding results
- Tenacious - In a fast-paced industry where constant change and innovation is the norm, BrandBastioneers need to have at least a little bit of the notorious Finnish "sisu," to help push through even the most daunting tasks
- Inquisitive - We believe curiosity is the key to progress. Instead of accepting the status quo, we want to learn how to help our clients work smarter and better. We want to know what makes customers both satisfied and frustrated. We embrace the mindset of an explorer as we break new ground in uncharted territory
- Open - As a global team, openness and transparency are key to sharing knowledge and aligning our efforts. We minimize 1-on-1 emails and work collaboratively on Google Drive and Slack channels. All key decisions are documented and shared with team members
- Nimble - We are fast and flexible. Working in an industry that evolves at breakneck speed, we understand that adaptability is key to staying relevant. We don’t get bogged down by doing things “the way they are usually done”. We look ahead, seeking out new ideas and ways of doing things
Company HQ
Kamppi, Helsinki
Leadership
Jenny Wolfram
(CEO)Board Member of the Business Forum, and Member of YPO. CEO and Co-founder of FaceForce from 2013 to 2016. Guest Lecturer at King's College London since 2018.
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