Senior Product Marketing Manager, Smartly.io
AI & Intelligence
$120-170k
+ Bonus + Stock Options
AI-powered advertising technology company
Be an early applicant
AI-powered advertising technology company
501-1000 employees
Be an early applicant
$120-170k
+ Bonus + Stock Options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech, with direct experience in AI, and marketing intelligence products
- Ability to distill technical concepts like machine learning, data modeling, and performance reporting into customer-centric narratives
- Strong storytelling skills with experience building messaging frameworks and positioning for data or AI-powered solutions
- Track record in driving adoption of new products and collaborating cross-functionally across product, sales, and success teams
- Experience with competitive intelligence, market research, and synthesizing customer feedback to inform product strategy
- Analytical thinker with the ability to connect data to product decisions and GTM plans
- Excellent written and verbal communication skills
- Comfort working in a fast-paced, global environment with shifting priorities and bold ambitions
What the job involves
- We’re looking for a Senior Product Marketing Manager – AI & Intelligence to lead the go-to-market strategy for our next-generation AI capabilities, spanning predictive analytics, unified measurement, and cutting-edge Creative AI experiences.
- You’ll play a key role in shaping how Smartly brings the power of Gen AI to life for some of the world’s most advanced marketers
- This is a global, high-impact role at the intersection of product innovation, AI transformation, and market education—ideal for someone who thrives on driving both strategic thinking and hands-on execution
- Own go-to-market strategy for Smartly’s Intelligence suite, partnering with Product and GTM teams to craft positioning and messaging that resonates with enterprise marketers
- Translate AI and measurement features—such as forecasting, scenario modeling, Creative and Gen AI, creative insights, and predictive scoring—into clear, compelling value for customers
- Create customer-facing and sales enablement materials including pitch decks, proof points, one-pagers, product overviews, blogs, webinars, and product release notes
- Lead competitive research and define differentiated positioning based on market and customer insights
- Gather qualitative and quantitative feedback to inform roadmap and refine messaging, collaborating with product teams to close gaps and highlight innovation
- Collaborate with customer marketing and success teams to drive customer education and adoption across Intelligence capabilities
- Track product adoption, define success metrics, and identify new use cases or target segments to accelerate growth
- Contribute to campaign planning with outbound marketing by shaping personas, narrative arcs, and product themes
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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