Senior Product Marketing Manager, Smartly.io
AI & Intelligence
$120-170k
+ Bonus + Stock Options
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
$120-170k
+ Bonus + Stock Options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech, with direct experience in AI, and marketing intelligence products
- Ability to distill technical concepts like machine learning, data modeling, and performance reporting into customer-centric narratives
- Strong storytelling skills with experience building messaging frameworks and positioning for data or AI-powered solutions
- Track record in driving adoption of new products and collaborating cross-functionally across product, sales, and success teams
- Experience with competitive intelligence, market research, and synthesizing customer feedback to inform product strategy
- Analytical thinker with the ability to connect data to product decisions and GTM plans
- Excellent written and verbal communication skills
- Comfort working in a fast-paced, global environment with shifting priorities and bold ambitions
What the job involves
- We’re looking for a Senior Product Marketing Manager – AI & Intelligence to lead the go-to-market strategy for our next-generation AI capabilities, spanning predictive analytics, unified measurement, and cutting-edge Creative AI experiences.
- You’ll play a key role in shaping how Smartly brings the power of Gen AI to life for some of the world’s most advanced marketers
- This is a global, high-impact role at the intersection of product innovation, AI transformation, and market education—ideal for someone who thrives on driving both strategic thinking and hands-on execution
- Own go-to-market strategy for Smartly’s Intelligence suite, partnering with Product and GTM teams to craft positioning and messaging that resonates with enterprise marketers
- Translate AI and measurement features—such as forecasting, scenario modeling, Creative and Gen AI, creative insights, and predictive scoring—into clear, compelling value for customers
- Create customer-facing and sales enablement materials including pitch decks, proof points, one-pagers, product overviews, blogs, webinars, and product release notes
- Lead competitive research and define differentiated positioning based on market and customer insights
- Gather qualitative and quantitative feedback to inform roadmap and refine messaging, collaborating with product teams to close gaps and highlight innovation
- Collaborate with customer marketing and success teams to drive customer education and adoption across Intelligence capabilities
- Track product adoption, define success metrics, and identify new use cases or target segments to accelerate growth
- Contribute to campaign planning with outbound marketing by shaping personas, narrative arcs, and product themes
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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