Senior Manager of Account Based Marketing, Riipen

• Experience leveraging AI agents to maximize production and programming to meet at speed
• Five or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketing
• Experience developing and executing account-based programs for complex or multi-stakeholder sales cycles
• Strong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reporting
• Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts
• A clear understanding of how marketing supports pipeline, sales progression, and revenue
• Strong campaign planning, writing, project management, and analytical skills
• The ability to move between strategic planning and hands-on execution
• A collaborative approach and experience partnering closely with Sales

Desirable

• Riipen is looking for an Account-Based Marketing Manager to build and execute targeted marketing programs for priority academic accounts
• This is a senior individual-contributor role that combines strategy with hands-on execution
• Working closely with Sales, you will identify high-potential accounts, engage key stakeholders, and create coordinated campaigns that support pipeline development and revenue growth
• You will sit within Demand Marketing and partner with Brand and Communications, Research and Impact, Marketing Operations, and Sales
• The right person is comfortable working autonomously while building strong, accountable relationships across Marketing and Sales
• Develop Riipen’s account-based marketing strategy for the academic market
• Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities
• Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach
• Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions
• Create targeted messaging and campaign briefs in partnership with Brand and Communications
• Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays
• Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting
• Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue
• Test and refine targeting, messaging, channels, and campaign formats to improve results
• What success looks like:
• In this role, you will establish a clear target-account strategy, strengthen alignment between Marketing and Sales, and create repeatable programs that move priority academic institutions from engagement to qualified pipeline
• We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives