Senior Digital Marketing Specialist, Flywire

• 4–6 years of experience in digital marketing, marketing operations, or performance marketing
• Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier)
• Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
• Strong understanding of SEO, paid media, analytics, and content workflows
• Ability to synthesize complex data into clear, actionable strategies
• Curiosity, adaptability, and a strong interest in emerging technologies
• This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute

Desirable

• We’re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing — while also identifying and integrating AI technologies to drive efficiency, personalization, and growth
• This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making
• Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels
• Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
• Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
• Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
• Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
• Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO)
• Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics)
• Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization
• Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations
• Analyze campaign performance and web analytics to generate actionable insights
• Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms
• Measure impact of AI initiatives on marketing KPIs and business outcomes