Senior Digital Marketing Specialist, Flywire
$70-95k
+ Commission + Restricted Stock Units + Employee Stock Purchase Plan (ESPP)
2-3 days a week in office
Global payments processing
Be an early applicant
Global payments processing
1001+ employees
Be an early applicant
$70-95k
+ Commission + Restricted Stock Units + Employee Stock Purchase Plan (ESPP)
2-3 days a week in office
1001+ employees
Company mission
To save international students and their families money that would otherwise be lost on bank fees and unfavorable foreign exchange rates.
Role
Who you are
- 4–6 years of experience in digital marketing, marketing operations, or performance marketing
- Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier)
- Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
- Strong understanding of SEO, paid media, analytics, and content workflows
- Ability to synthesize complex data into clear, actionable strategies
- Curiosity, adaptability, and a strong interest in emerging technologies
- This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute
Desirable
- Experience with prompt engineering or training AI models for marketing purposes
- Background in marketing automation platforms (e.g., HubSpot, Marketo)
What the job involves
- We’re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing — while also identifying and integrating AI technologies to drive efficiency, personalization, and growth
- This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making
- Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels
- Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
- Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
- Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
- Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
- Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO)
- Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics)
- Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization
- Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations
- Analyze campaign performance and web analytics to generate actionable insights
- Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms
- Measure impact of AI initiatives on marketing KPIs and business outcomes
Our take
Flywire is a digital platform that simplifies the paying experience for international transactions. Flywire leverages its vertical-specific software and payments technology to deeply embed within client's existing accounts-receivable workflows.
Flywire was first set up to help international students pay their tuition for American colleges, but has since grown into a global payments enablement and software company. It has processed billions of dollars in payments for clients across the world and recently secured approval for its major payment institution license, enabling it to operate domestic money transfer and cross-border money transfer services.
Flywire serves clients across education, healthcare, travel, and B2B, including several Ivy League schools, and top US hospital systems. The company appears to be focussed on growth, including by strategic acquisitions and entry into new markets, recently in the Asia Pacific and Australia, as well as further developing its channel partners ecosystem.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2021
$60m
SERIES F
Feb 2020
$120m
SERIES E
Total funding: $323.2m
Company benefits
- Competitive compensation, including Restricted Stock Units
- Employee Stock Purchase Plan (ESPP)
- Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
- Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
- Dynamic & Global Team (we have been collaborating virtually for years!)
- Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
- Be a meaningful part in our success - every FlyMate makes an impact
- Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
- Work From Home Stipend
- Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Company HQ
Downtown Crossing, Boston, MA
Leadership
Mike Massaro
(CEO)Consultant at PwC. VP Strategic Accounts at Carrier IQ, before joining Flywire as VP Business Development in 2013. Became CEO upon departure of founder Iker Marcaide in 2013.
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