Director of Product Marketing, Sovrn
$130-140k
OTE
Listed range applies to Boulder, CO only and is inclusive of base salary and any related bonuses or commissions. Plus stock options
Advertising tools & services for content creators
Job no longer available
Advertising tools & services for content creators
101-200 employees
Job no longer available
$130-140k
OTE
Listed range applies to Boulder, CO only and is inclusive of base salary and any related bonuses or commissions. Plus stock options
101-200 employees
Company mission
To empower independent content creators and publishers to grow their businesses and achieve the attention they deserve.
Role
Who you are
- Demonstrable success in B2B product marketing or partner marketing, preferably at an enterprise SaaS company
- Relevant online advertising industry experience (e.g. ad tech, programmatic advertising, identity, privacy)
- A high-level understanding of data partnerships and how they drive success within programmatic advertising
- A good grasp of programmatic advertising from the buy side
- Proven track record of working closely with product teams in developing GTM strategies to drive product adoption and revenue growth
- The drive, flexibility, and entrepreneurial ownership to work in a start-up environment
- Can quickly synthesize product features into understandable and compelling messaging
- Strong analytical skills for analyzing products, competitors, and market dynamics
- Ability to work independently, make decisions in face of ambiguity, navigate complexity and iterate fast to adapt approach and execute on goals
- Exceptional organizational, writing, presentation, and project management skills; ability to multitask, prioritize and organize work to meet deadlines and multiple requests
- Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages
- A high degree of comfort interpreting results and communicating insights effectively
What the job involves
- Sovrn is seeking an experienced Director of Product Marketing to lead our product commercialization efforts for Sovrn’s advertising tools, developing go-to-market plans, product positioning strategies, and sales enablement tools aimed at enterprise and mid-market digital publishing prospects and customers
- Reporting to the VP of Marketing, you’ll work hand-in-hand with the product, marketing, sales, and customer success teams to drive revenue by building simple and differentiated product narratives tied to Sovrn’s value proposition that resonate with identified target market segments
- You’ll be an authority not just on our products but on our target segments, our competitors, and our industry
- Go-to-market planning & execution. Partner with commercial impact leads and product teams to drive internal alignment on go-to-market strategy, ensuring effective marketing launches for new products and significant new features
- Competitor analysis. Build a competitor landscape that evaluates strengths and weaknesses, pricing, and positioning in order to build a strong value proposition that overcomes gaps and capitalizes on opportunities
- Sales enablement. Develop customized enablement strategies to support sales readiness and effectiveness, including sales tools, competitive briefs, content assets, presentations, platform demos, and playbooks
- Product collateral and marketing content. Develop content assets that resonate with target verticals and personas to support Top/Mid/Bottom demand gen and cross-sell growth campaigns
- Market and buyer intelligence. Deeply understand Sovrn’s buyer personas in each segment, including business challenges, pain points, and decision making criteria; use this knowledge to inform product messaging and positioning, brand differentiation, marketing content, and sales tools
- Product evangelism. Serve as a subject matter expert and effectively communicate Sovrn’s value proposition to a variety of stakeholders including customers, prospects, industry analysts, and the press; foster engagement with the broader ecosystem, including building a community of in-market customer ambassadors
Our take
The monetization of online content creation can be very lucrative but requires time, resources and expertise outside of writing. Passionate writers who focus on storytelling and creating inspiring content may waste valuable time attempting to develop their business, and hiring somebody to do this is often too expensive for independent writers.
Sovrn tackles this in a smart way by providing writers with simple-to-use tools that take the stress out of monetization. It works with publishers and advertisers to provide opportunities to passionate writers, allowing them to focus on excelling at their job rather than dealing with distribution, monetization and operations - all of which Sovrn is able to handle.
The startup claims to be able to drive higher revenues and scale a publishing business, at the same time as allowing writers to focus on what they do best. It has seen significant investment that will enable it to pursue acquisitions and support the further expansion of its platform with more capabilities to be added in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$35.6m
LATE VC
Jul 2022
$36m
SERIES C
Total funding: $132.6m
Company benefits
- Work at a company that values your strengths. See the results of your actions. There are no barriers at Sovrn
- First-class health benefits, wellness options, and a host of life-improvement perks that help you be the best you
- Retirement benefits, 401k matching, and stock options show we’re equally dedicated to financial health
- In-house barista, catered lunches and breakfasts
- Volunteer opportunities
- Flexible vacation and a focus on mental and physical health mean you’ll have time for life outside the office
- Learn new skills. Pursue great ideas. Take on new opportunities and thrive in a workplace that rewards your efforts
Company HQ
Boulder, CO
Leadership
Walter Knapp
(CEO)Having studied at the University of Colorado, they worked as a Partner at Cambridge Technology, and Novell Ventures for a combined 6 years. They worked as SuSE Linux at Novel, COO of Lijit Networks, and COO of Federated Media Publishing before leaving in January 2014 to found Sovrn.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Sovrn