Product Marketing Manager, Pluralsight
$91.2-120k
Travel up to 25% of the time
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$91.2-120k
Travel up to 25% of the time
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- Minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree
- Proven B2B enterprise product marketing experience, working cross-functionally with Product, Sales, Marketing, and Customer Success
- Experience leading product launches, go-to-market efforts, and sales enablement with a track record of driving growth, adoption, and measurable business results in a fast-moving environment
- Organized and diligent with strong execution skills alongside strategic thinking
- Ability to build consensus and influence without authority, and to confidently present recommendations to senior executives
- Comfort operating in a fast-paced, growth-stage SaaS environment
- Experience in learning platforms, developer tools, or other technical products
- Familiarity with SaaS business models or product-led growth
- Experience supporting analyst relations or briefings with firms such as Gartner, Forrester, or IDC
- You operate as a true high-impact partner, collaborating effectively across teams and collaborators at all levels, bringing critical thinking and accountability to everything you do
- You have a bias for action and thrive in ambiguity; you build the plan rather than waiting for one
- You communicate proactively and clearly, avoiding jargon and leading with customer value and compelling narratives
- You are an exceptional writer who can explain complex ideas with clarity and persuasion
- You are team-first: you work with a "we" mentality, assume positive intent, and commit fully once decisions are made so the team moves forward together
- You bring deep customer and competitive insight to your work, grounded in data, research, and win/loss analysis
What the job involves
- We're looking for a strategic and hands-on Product Marketing Manager who thrives at the intersection of strategy and execution
- You'll shape how the market experiences Pluralsight's products: defining positioning, owning end-to-end go-to-market launches, and building the narratives that drive adoption and revenue
- This is a fast-paced, highly collaborative role where you'll move fluidly between setting positioning strategy and writing sales copy, partnering closely with Product, Sales, Marketing, and Customer Success to drive real business outcomes
- Own end-to-end go-to-market strategy and execution for product and solution launches, partnering closely with Product, Sales, Marketing, and Customer Success teams to ensure successful adoption and pipeline impact. Measure results and iterate to drive continuous improvement
- Develop differentiated positioning, messaging, and value propositions for key audiences and product offerings, translating complex technical capabilities into clear, compelling narratives that resonate with enterprise and technical buyers. Ensure messaging consistency and impact across every customer touchpoint, from sales conversations to web and campaign content
- Develop messaging that supports expansion, upsell, and retention strategies, extending our market impact beyond net-new acquisition. Partner strategically with Product to capture market and customer insights that inform messaging and roadmap decisions. Contribute to pricing and packaging analysis to ensure our bundled solutions are positioned for maximum market impact
- Create and maintain comprehensive sales enablement materials such as pitch decks, battlecards, and product collateral, and lead training sessions so Sales and Customer Success teams can expertly articulate product value and close deals effectively
- Gather and synthesize market and competitive intelligence, maintaining a continuous view of the competitive landscape, buyer behavior, and win/loss analysis to sharpen positioning and sales strategy. Support analyst relations by contributing to briefings and positioning for firms such as Gartner, Forrester, and IDC
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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