Director of Growth Marketing, OpenX
$180.6-212.4k
+ Bonus and equity
Sell-side platform
Be an early applicant
Sell-side platform
201-500 employees
Be an early applicant
$180.6-212.4k
+ Bonus and equity
201-500 employees
Company mission
OpenX's mission is to create awesome programmatic marketplaces.
Role
Who you are
- 10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment
- Ownership-level fluency in HubSpot, including its AI tools, paired with the ability to partner effectively with the team owning Salesforce; comfort with a BI tool and the ability to build attribution logic
- Hands-on experience with AEO/GEO/LLMO — you've run a program to improve brand visibility and citation in AI-generated answers
- Working knowledge of how structured data, schema, and site architecture affect both classic SEO and LLM crawlability
What the job involves
- Reports to: Sr. Director, Corporate Marketing
- As Director, Growth Marketing, you’ll own the engine behind OpenX’s growth: the channels that build pipeline, the data that measures it, the platforms that power it, and the team that runs it
- That spans multichannel acquisition and AI search visibility, attribution and pipeline reporting to executive leadership, HubSpot and marketing ops, and the digital operations team behind openx.com
- You’re equally strategic and technical, with the credibility to drive influence across the organization, from aligning cross-functional partners on priorities to turning the numbers into a clear story for commercial and executive leadership
- Pipeline & Demand Generation:
- Build and scale a full-funnel demand gen strategy across paid, organic, ABM, and partner channels targeting publishers, demand partners, and agency/brand buyers. Partner closely with the Integrated Marketing team to align on messaging and plan development
- Own pipeline targets by segment (e.g., enterprise publisher, mid-market, DSP/agency demand side) and report against them monthly
- Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences
- AI Visibility & Search Growth:
- Own OpenX's discoverability across both traditional search and LLMs, bringing the same attribution rigor to this channel as to paid/organic: track LLM referral traffic and downstream pipeline influence, not just visibility for its own sake
- Run Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) programs: structured data and schema markup, content architecture that LLMs can parse and cite, and page-age/link-equity fixes on key landing pages
- Benchmark OpenX's share of voice against key category competitors across LLM outputs, and prioritize content fixes based on where OpenX under-indexes
- Partner with content and comms to make OpenX.com and resource pages "agent-legible" (clean markup, crawlable feeds, accurate structured facts about the product) and scale our video program
- Marketing Analytics & Attribution:
- Design and maintain a revenue attribution model that credits marketing's role in deals — from first touch through closed-won — in a way commercial leadership trusts
- Own HubSpot, including its AI tools, as the marketing automation and lead lifecycle engine; partner with the team owning Salesforce and with Digital Ops on the broader stack (CRM, BI) for tracking and reporting
- Deliver recurring reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership
- Team Management:
- Lead and develop the digital operations and web development team: set priorities, run the operating cadence, and own performance management and growth plans for each team member
- Build a culture centered around collaboration, scalability, continuous improvement, and business impact
- Direct the growth marketing budget and shift spend across channels based on cost per opportunity and pipeline return
Our take
Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers. It is also expanding partnerships across Latin America and Asia, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2013
$25m
SERIES E
May 2011
$20m
SERIES D
Total funding: $75.5m
Company benefits
- Dental and vision for both employees and their families
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Pasadena, CA
Leadership
Damon Reeve
(Board Director)Previously Board Director at Snowplow Analytics for 3 years and CEO of Authenticated Digital for 4 years. Currently acts as CEO for Ozone.
Scott Switzer
(Founder & Advisor)Previously Limited Partner at FirstMark Capital for 8 years and Advisor at Flybridge Capital Partners for 4 years. Acts as CTO for Ozone.
John Gentry
(CEO)Previously acted as President of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Experience as Chief Revenue Officer of Green Dot, the pioneer and market leader in the prepaid debit card industry.
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