Copywriter, Picnic Technologies
Employer Branding
4 days a week in office
Supermarket on wheels
Open for applications
Supermarket on wheels
1001+ employees
Open for applications
4 days a week in office
1001+ employees
Company mission
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Role
Who you are
- Bachelor’s Degree in English, Journalism, Communications or equivalent
- Native skills in English (Dutch is a plus)
- 1 - 4 years of experience with copywriting
- Familiar with SEO and experience with WordPress
- High level of creativity and not afraid to bring unconventional ideas to the table
- You're great with words, sentences, paragraphs, slogans, blogs, sayings, keyboards, and people
- You know how to tailor different messages for different target audiences
- You’re a storyteller and can’t wait to tell Picnic’s story
- You write perfect English and know what's wrong with ‘your’ when it should be ‘you’re’ (and yes, it drives you crazy too)
- You can quickly switch between tasks and work well with deadlines
What the job involves
- As a Copywriter in our employer branding team, consisting of two Content Creators and Events Specialists, you’ll craft the words that convince top talent that Picnic is where they need to be
- You will work closely with recruitment and other teams, to ensure a consistent brand message that inspires candidates to join and thrive with us
- From snappy social media posts to attention-grabbing job ads, and inspiring blogs to catchy new UX copy for our website—you'll be our go-to for all things recruitment!
- Writing!
- You come up with new concepts to convince future Picnic employees that Picnic is the place to be
- You find the right words for these ideas: job descriptions, social media advertisements, video scripts, blogs all the way to web pages
- You will be mainly responsible for supporting the employer branding team in making their campaigns as fruitful as possible
- You will also have the chance to collaborate with multiple teams from other copywriters to designers
Our take
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2024
$369.1m
LATE VC
Sep 2021
$623.8m
SERIES D
Total funding: $1.3bn
Company benefits
- Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
- At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
- Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
- Access to Openup and Lepaya trainings
- Pension Plan
- Flexible/Hybrid Work Model
- 25 Days Vacation
Company values
- Innovation On All Fronts - From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves
- We Develop In-House - We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software
- Data At The Core Of Our Business - With us, being “data-driven” is more than just a buzzword. Data lives in everything we do
Articles
Leadership
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
Salary benchmarks
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Diversity, Equity & Inclusion at Picnic Technologies
- At Picnic everyone has equal opportunities. We base all our decisions in the application process on qualifications and merit. Applicants will be independently assessed regardless of age, gender identity or expression, sexual orientation, ethnicity, skin color , marital status, religion, physical or mental disabilities, or other factors protected by law. We do our best every day to create a safe, inclusive workplace where everyone can be themselves
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