Senior Influencer Marketing Lead, Thrasio
Nippies
$98-108k
Consumer goods company
Be an early applicant
Consumer goods company
501-1000 employees
Be an early applicant
$98-108k
501-1000 employees
Company mission
To reimagine how the world’s most loved products become accessible to everyone.
Role
Who you are
- 5+ years of social media marketing experience – creator / influencer marketing and ecommerce are pluses
- Deep knowledge of and passion for social media marketing (Instagram, Amazon Live, TikTok, and YouTube) and loves working with content creators
- Excellent communication, collaboration, and interpersonal skills, with a high level of independence and ability to manage multiple projects
- A mixture of creative qualitative and analytical quantitative thinking
- Advanced excel skills and an analytical mindset with strong problem-solving abilities and attention to detail
- Strong organizational, planning, and decision-making skills
- Ability to deal with ambiguity in a fast-paced, ever-changing environment
- An undergraduate degree in marketing, communications, advertising, or public relations, or a related field from an accredited university
What the job involves
- As the Senior Influencer Marketing Lead for Nippies, you will be responsible for ensuring that partnerships are successful for both creators and Nippies
- Your will role includes setting strategy and building new growth opportunities
- You will be responsible for day-to-day operations from planning to execution to reporting across social channels such as Instagram, Amazon Live, TikTok, and YouTube
- Source, negotiate and execute paid marketing campaigns with influencers from start to finish owning the entire process for the brands
- Forecasting revenue and profit for the team and optimizing campaigns
- Overseeing business and content strategy across our influencer partnerships
- Leading growth efforts across influencer affiliate and paid marketing campaigns
- Building monthly campaign strategies to highlight Thrasio’s brands to external partners
- Creating monthly business reports (MBR) to evaluate external partners and present findings to leadership and brand team members
- Managing the execution of campaign operations, analyze performance and scale influencer partnership opportunities
- Continuously improving performance tracking and reporting processes; partner with finance to monitor team’s revenue and profit contribution
- Managing agencies and vendors engaged to help with campaign development and execution
- Create a content calendar for regularly scheduled organic posts
- Engage with the replies and comments we get on our social posts
- Help create and portray the brand’s personality via social media
- Coordinate with our creative team to develop new creative content for the social platforms
Our take
The number of third party sellers on Amazon is estimated to be around 5 million and growing. Thrasio is a swiftly expanding roll-up business, buying up sellers in the Amazon FBA ecosystem and offering an earn out incentive to those who choose to sell their businesses.
After acquisition, Thrasio acts as a kind of steward to the brand, ushering it through a migration process using technology that inputs data and outputs strategy as well as utilising in-house brand managers, supply chain experts, and growth marketers. This results in lots of best seller tags and meaningful increases in sales revenue.
It's a fiercely competitive space, with many rivals like Perch in the US and early stage startup, Branded in Europe. However, Thrasio is forging ahead having raised over $3 billion so far to continue its rapid pace of buying up more third-party sellers, as well as securing Amazon veteran Georg Hesse as Vice-President UK, DE. It's a smart move as he will certainly bring valuable insights as the company pushes forward into Europe.
Steph
Company Specialist at Welcome to the Jungle
Insights
-27% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2021
$1bn
SERIES D
Apr 2021
$100m
SERIES C
Total funding: $2.2bn
Company benefits
- See more of the world and your family with unlimited paid time off
- Own a stake in Thrasio and be rewarded for your hard work
- Learn and grow with free access to subscription sites and educational events
- WFPMA (work from pretty much anywhere) or in one of our offices
- Collaborate with incredibly smart folks, 95% of whom say they’d recommend Thrasio as a great place to work
Company HQ
Walpole, Walpole, MA
Articles
Leadership
Joshua Silberstein
(CEO)20+ years of experience successfully building companies as a founder, investor, board member, and CEO.
Carlos Cashman
(Director)Experienced entrepreneur, investor, and manager, specifically in advertising, marketing, and high tech (software and hardware). Started fifteen companies, and been a part of several more startups, venture-backed and non-venture backed.
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