Senior Integrated Marketing Specialist, Infobip
$115-130k
+ Annual bonus
Full-stack communications platform as a service
Be an early applicant
Full-stack communications platform as a service
1001+ employees
Be an early applicant
$115-130k
+ Annual bonus
1001+ employees
Company mission
To provide accessible, innovative global communication technology that creates seamless interactions between businesses and people across the globe.
Role
Who you are
- Proven 5+ years of experience creating and managing integrated marketing campaigns that deliver measurable results
- Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI
- Excellent communication, collaboration, and organizational skills
- Ability to manage multiple projects in a fast-paced, high-demand environment
- Event planning expertise (virtual & in-person), from logistics to post-event analysis
- Proficiency with tools like Jira, Asana, Monday.com, or Trello
- Knowledge with CRM tools, like SalesForce, Qlik Sense, others
- Self-motivated, results-driven, and adaptable to changing priorities
- Nice to have: experience in the technology or communications industry
What the job involves
- Senior Integrated Marketing Specialist is a key role in Regional Marketing responsible for the development and execution of integrated marketing strategies within the assigned vertical, focusing on brand awareness, thought leadership campaigns, local activities and regional field support.
- The scope of work is focused on campaign leadership and event management to ensure effective localization, impactful content and marketing activities that align with the company's goals and enhance regional engagement
- Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
- Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.
- Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
- Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.
- Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.
- Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
- Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.
- Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.
- Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical
Our take
The increasingly digital nature of how businesses connect with their customers brings new opportunities. Each customer touchpoint is an opportunity to augment and analyse user interactions with newfound precision.
Infobip helps companies take on this gargantuan task with a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualised interactions over customers’ preferred channels.
The company prides itself on its ability to help partners overcome the complexity of consumer communications, grow their business, and increase loyalty – all in a fast, secure and reliable way.
The biggest challenge for the company will be continuing to ensure that its comprehensive suite of products provides a more attractive option than a raft of specialised startups taking on individual challenges in the space like customer onboarding and real-time assistance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (1 round)
Jul 2020
$200m
SERIES A
Total funding: $200m
Company benefits
- Maternity & Paternity Leave
- Work from home opportunities
- Health insurance
- Employee stock option plan
Leadership
Izabel Jelenic
(CTO)Previously Delphi Developer at Pazinka Optima for 1 year and Oracle Developer at Uljanik IRI for 2 years.
Roberto Kutic
(COO)Previously worked at Uljanik Strojogradnja for 12 years, holding various positions such as Project and Design Leader and Management Board Member.
Silvio Kutic
(CEO)Studied Engineering at University of Zagreb.
Salary benchmarks
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