Field Marketing Manager, Salesforce

Scale Pipeline Programs

$110.6-182.6k

Salary applicable to Colorado and California based applicants only

Tableau

Salesforce

Senior level

Austin

Denver

San Francisco Bay Area

3 days a week in office

World's leading CRM provider

Job no longer available

World's leading CRM provider

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Job no longer available

$110.6-182.6k

Salary applicable to Colorado and California based applicants only

Tableau

Salesforce

Senior level

Austin

Denver

San Francisco Bay Area

3 days a week in office

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Company mission

To empower companies to connect with their customers in a whole new way.

Job

Company

Role

Who you are

We are seeking a hardworking, imaginative, curious, collaborative, data-driven, problem-solving marketer to drive impact and contribute to business goals
5+ years of successful experience in creating proven and results-driven marketing campaigns; ideally with some of those years in demand generation, field marketing or a related field. Enterprise and/or Saas experience a plus
Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events
Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem
Strong understanding of B2B marketing best practices and methodologies
Strong analytical skills: taking data, information, and insights to advise approach
Exceptional verbal and written skills, and strong presentation skills
High-degree of comfort with working in a highly matrixed and fast-paced, global company
Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau)
Must be able to come into a listed hub office 3 x's a week

What the job involves

We are seeking a driven Field Marketer to lead and oversee the strategic development and execution of scale pipeline programs for the Global Field Marketing team for MuleSoft and Tableau
This person will play a critical role in driving pipeline generation and engagement by developing, and implementing scale marketing programs through a variety of channels including email, sales development, events, mailers and more
Develop and implement strategy for Field Marketing pipeline programs, aligning with wider business business objectives
Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success
Develop and execute a diverse portfolio of pipeline programs, including:
Sales development programs
Self-service programs for sales
Global breadth field events and workshops
Audience programs
Direct mail program
Ensure program efficiency and effectiveness
Continuously measure and optimize program performance based on key metrics like lead generation, engagement, and ROI
Collaborate with extended team of Field Marketers to develop and execute programs
Communicate effectively with internal stakeholders at all levels
Partner with external vendors and agencies to ensure successful program execution

Our take

Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.

By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.

Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-8% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (1.5)

Company

Funding (last 2 of 4 rounds)

Jun 2001

$46.9m

SERIES D

Nov 1999

$13.2m

SERIES C

Total funding: $64.5m

Company benefits

With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Company HQ

SoMa, San Francisco, CA

Leadership

Marc Benioff

(Chair & CEO)

Previously Senior Vice President at Oracle Corporation for 13 years.

Parker Harris

(CTO)

Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.

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