Senior Marketing Manager, Lloyds
Social & Influencer Accelerator
£76.2-89.6k
+ Annual bonus award + Share schemes including free shares
More information about location
2 days a week in office
Retail and commercial bank
Be an early applicant
Retail and commercial bank
1001+ employees
Be an early applicant
£76.2-89.6k
+ Annual bonus award + Share schemes including free shares
More information about location
2 days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Leadership & Team Development: Validated ability to lead, mentor, and develop a high-performing social team. You'll be highly skilled at setting direction, motivating others, and fostering a collaborative, creative culture
- Strategic Thinking: Proven ability to define and lead data-driven social strategies that turn brand vision into culturally relevant, high-performing campaigns
- Platform Expertise: Deep understanding and experience of all major social platforms (Meta, TikTok, YouTube, X, Pinterest, LinkedIn), including algorithms, audience behaviours, emerging trends and best practices. Able to demonstrate success in identifying new opportunities and driving creative innovation across platforms
- Influencer Management: Significant and validated experience in developing influencer strategy; identifying creators, briefing content, and assessing impact to ensure brand aligned, engaging, high quality content
- Relationship Management: Ability to build and maintain strong relationships with platform partners, agencies, and influencers to unlock innovation and deliver best-in-class campaigns
- Content & Creative Excellence: Strong editorial and visual judgement, with the ability to guide creative development and ensure content is high-quality, on-brand, and impactful
What the job involves
- As Senior Marketing Manager for the Social & Influencer team, you’ll shape and deliver innovative social-first campaigns and influencer partnerships that drive engagement, brand affinity, and commercial impact
- You’ll champion bold, disruptive thinking and creative excellence, making quick, informed decisions to ensure our social presence is market-leading and culturally relevant
- Lead Social & Influencer Strategy: Define and execute the social & influencer marketing strategy, ensuring alignment with brand objectives and full-funnel marketing plans
- Ownership of Social BAU and Campaign Calendar: Lead the planning, development and delivery of best in class social content – defining how our brands show up in organic and boosted social channels. You’ll ensure the timely delivery of high-impact social-first moments and influencer activations, shaped by audience insights and cultural trends
- Performance & Optimisation: Maintain a relentless focus on performance by overseeing social reporting, using analytics to optimise campaigns and scale successful approaches
- Innovation & Experimentation: Drive innovation, testing new formats, platforms, and influencer models to stay ahead of industry trends
- Stakeholder Collaboration: Build strong relationships with relevant Full Funnel partners, GCA, agencies, and influencer and platform partners (inc. TikTok, Meta, and YouTube)
- Thought Leadership: Act as a subject matter expert for social and influencer marketing, championing best practice and emerging trends across the business
- Team Leadership: Inspire and develop a high-performing team, fostering a culture of creativity, collaboration, and continuous learning
Application process
- End Date: January 26, 2026
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy, but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
On top of this, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on "FinTech Action Labs" to bring its industry expertise to early-stage FinTechs. The company continues to enhance its online and mobile services (it is the UK's biggest mobile bank), as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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