Website Growth Manager, Deskbird
All-in-one workplace management platform
Posted today
All-in-one workplace management platform
101-200 employees
Posted today
101-200 employees
Company mission
To enable companies around the world to realize the potential of hybrid work.
Role
Who you are
- 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS
- Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks
- Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.)
- Strong technical and analytical mindset
- High ownership, focused on revenue impact, not just UX
- If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement
Desirable
- Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS)
- Experience in multi-region setups
What the job involves
- We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels
- The Website Growth Manager will own the end-to-end website and conversion layer, ensuring that:
- High-intent demand is properly captured and converted
- The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
- Digital experiences are continuously optimized to drive pipeline and revenue
- This role goes beyond website management — it is a conversion engineering role at the core of our growth system
- Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source)
- Continuously optimize: Conversion rates, user journeys, page performance
- Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information
- Own the website layer of the PLG motion for small SMBs
- Partner with Product Marketing and Product to: Define value proposition and conversion flows
- Continuously improve: Signup conversion rates, activation rates & funnel drop-off points
- Build and manage advanced website experiences for ABM: Personalized landing pages, account-specific experiences, dynamic content based on: Industry, segment & campaign
- Support Demand Gen and Sales in: Target account engagement & campaign-specific conversion flows
- Ensure the website supports higher-complexity buying journeys
- Own CRO strategy and execution across: Landing pages, core website pages, forms and conversion paths
- Run structured experiments: A/B testing, messaging variations & UX/UI changes
- Work closely with: Digital Lead (traffic + campaigns), PMM (messaging) & Brand (creative)
- Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools & tracking and event instrumentation
- Ensure: Clean data capture, reliable tracking across the funnel & scalability for campaigns and experiments
- Ensure accurate tracking of: Conversion rates across stages, source-to-pipeline performance, user journeys and behavior
- Help identify: Funnel bottlenecks, drop-off points & high-intent signals
- Support data-driven optimization decisions
- Enable regional Demand Gen teams with: Campaign landing pages, conversion flows & localization support
- Ensure:Consistency across regions & ability to move fast on campaigns
Our take
Swiss-based Deskbird is on route to become Europe’s leading workplace management platform that allows companies to create ordered but flexible environments.
The company has adopted a unique approach to workplace management, offering the first workplace software built around users instead of buildings. Along with standard functionalities like booking resources, the tool that has brought the company unique success is the ability, via mobile app, to identify who of their employees are in the office and thereby schedule meetings accordingly.
Following 2025 funding, the company will invest capital into extending reach across European markets, with a particular focus on expanding its presence in the UK. And it's 10 year plan is to be to workforce management what Salesforce is to CRM. A lofty goal, but the company is certainly setting itself up to achieve this in due time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
91% employee growth in 12 months
Company
Company HQ
Pfäffikon, Freienbach, SZ
Leadership
Ivan Cossu
(Co-Founder & CEO)Previously served as a Management Consultant for Lytica and as a Consultant for The Boston Consulting Group (BCG).
Jonas Hess
(Co-Founder & CPO)Previously served as Strategy Manager of Digital Services and Electronics for BMW Group and as a Strategy Consultant for The Boston Consulting Group (BCG).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Deskbird