Vice President of Product Marketing, Equinix
$213-373k
Salary applicable to San Francisco based applicants only
Office located in Redwood City, CA
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
$213-373k
Salary applicable to San Francisco based applicants only
Office located in Redwood City, CA
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Substantial product marketing and/ management experience in a leadership role, preferably in a recurring services business model and/ Cloud SaaS and Software companies
- Proven ability to operate in matrix organizational environment and complex stakeholder group
- Experience in managing large team development with proven success in scaling of teams
- Significant experience in market launching differentiated solutions that target enterprise CIO/CTO
- Well-developed understanding of the Enterprise IT stack, the evolving cloud landscape and its impact and potential for the Enterprise market
- Proven experience and excellent presence in delivering persuasive presentations at internal leadership meetings, analyst briefings, industry events and webinars
- Proven success in uncovering the voice of customer insights with target audience using market research, customer advisory boards and interlock with Sales and Customer Success
- Excellent leadership and management skills in leading sizable (30+) and diverse marketing teams
- Robust analytical and critical thinking capabilities and effective decision-making skills
- High motivation level and appetite for fast-paced team environment; readily adaptable to changing market and organizational requirements
- Collaborative – able to maneuver comfortably through complex organization dynamics and able to build partnerships and work collaboratively with others to meet shared objectives
- Agile – Provide leadership and guidance to marketing teams in navigating changes and comfortable leading change in times of uncertainty and ambiguity
- Business Savvy - Know our business and be able to deliver the outcomes by working collaboratively with different functions across the Company
What the job involves
- Reporting to Equinix’s Chief Marketing Officer, the Vice President of Product Marketing will bring innovative products to market in collaboration with Product Management and act as technology domain expert developing product positioning and differentiation
- Portfolio positioning & Messaging:
- Translate the product vision and strategy into messaging that positions the value of the entire portfolio from an "outside in" perspective, encompassing present and future offerings
- Deliver messaging and positioning tailored to products and the portfolio, customized across various content modalities, channels, and internal/external audience categories
- Create demos for on-stage big moments, on the web, and customers discussions. And on a regular cadence, working with Brand and Product management for visualization of the product brands
- Work with Product Management/Engineering on Product Launch orchestration, ensuring product truth across audiences to tell holistic stories
- Develop thought leadership content and translate internal feature roadmap into externally consumable and regularly updated articulation of customer value deliveries, both current and future
- Regular engagement with Analysts to drive understanding of feature, benefits outcome and market differentiation
- Advocate product business outcome by engaging target customers in multiple platforms including customer advocacy board
- Customer Segmentation & Targeting:
- Represents investment proposals to executive management
- Partner with Product Management and Segment Marketing to understand and map customer needs to target markets, actively determining which to pursue
- Collaborate with Digital Services, Data Center Services functions and Solution Marketing to develop and document targeted personas for specific service offerings and the customer buying process, determining appropriate sales distribution strategies
- Collaborate with Marketing functions and Sales to develop and promote the best product storytelling
- Commercial Activation:
- Activate and develop marketing plans across multiple GTM channels by leveraging the full breadth of Equinix’s GTM capabilities to meet product targets; ensure alignment across the organization on priority and clarity in terms of what to sell
- Support development of commercial structures and packages to achieve financial goals of Product organization, including sales/partner/customer promotions and incentives, as well as product feature updates, promotions, etc., through appropriate channels
- Drive and deliver insights and feedback on awareness, sales effectiveness, uptake for the product portfolio and product launch success
- Be accountable for the market success of the product portfolio together with the Product and Sales organizations
- Intelligence and Instrumentation:
- Lead cross-functional efforts to create appropriate quantitative proof points regarding performance of Platform Equinix and its product portfolio relative to alternatives and substitutes
- Maintain documentation and incorporate performance benchmarking into marketing materials and forums
- Drive and deliver insights on awareness, sales effectiveness, and uptake for the product portfolio
- Work cross-functionally, applying data science to unearth ways to assess and expand demand for the product portfolio
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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