Senior Marketing Analyst, PlayStation
CRM & Omni-channel
$149.2-223.8k
Office located in San Mateo, CA
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$149.2-223.8k
Office located in San Mateo, CA
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- The successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies
- Bachelor's degree in Marketing, Business Analytics, or a related field
- 8 years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools
- 5+ years of advanced SQL required
- Experience with Salesforce Marketing Cloud and Email marketing analytics
- Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules
- Excellent communication and presentation skills, with the ability to translate complex data into strategic insights
- Proficient in using data visualization tools (such as DOMO, Tableau)) to present data in a visually engaging manner
- Familiarity with marketing automation tools and strategies
- Ability to work independently and in a team environment, managing multiple priorities
What the job involves
- We are in search of a Senior Marketing Analyst who has a keen eye for detail and specializes in analyzing Customer Relationship Management (CRM) and Adobe's Customer Journey Analytics
- Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels
- Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value
- Use Adobe Customer Journey Analytics to track and analyze customer interactions across various platforms
- Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives
- Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis
- Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals
- Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights
- Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates
- Create comprehensive reports and dashboards to track marketing performance metrics
- Stay abreast of industry trends and advancements in CRM and analytics technologies
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
Salary benchmarks
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Diversity, Equity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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