Senior Product Marketing Manager, Smartsheet
Use Cases
$135-210.6k
Salary dependent on candidates location
Dynamic workspace platform for collaboration
Job no longer available
Dynamic workspace platform for collaboration
1001+ employees
Job no longer available
$135-210.6k
Salary dependent on candidates location
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- The ideal candidate will have a strong background in product marketing, will demonstrate strategic marketing vision, cross-team alignment, excellent communication skills, a passion for developing the right customer experience and a proven ability to create and implement programs that drive customer engagement and satisfaction
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 10+ years of experience in product marketing, customer success, or related experience; a focus on use cases and/or customer workflows is highly desirable
- Proven track record of developing and deploying successful product marketing programs, strategies, content and campaigns
- Passion for storytelling with excellent written and verbal communication skills
- Strong understanding of customer journey mapping and experience in creating educational content
- Excellent analytical skills with the ability to interpret data and make data-driven decisions; demonstrated experience conducting actionable competitive analysis
- Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely
- Strong attention to detail and ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Creative thinker with a strategic mindset and strong problem-solving skills
- Proven track record of thriving in collaborative, fast-paced work environments
- Experience leading cross-functional teams that span marketing, sales, and product management organizations
What the job involves
- We are looking for an experienced Senior Product Marketing Manager II - Use Cases to accelerate the growth of Smartsheet's business.
- You will be responsible for owning specific elements of our platform Go-To-Market strategy, with an initial primary focus on expanding the use of marketing and creative workflows within both Smartsheet’s new and existing customer base.
- You will collaborate with Product to inform the roadmap and advance Smartsheet marketing and creative offerings and capabilities.
- This includes messaging & positioning, content production, campaign planning & execution, and sales enablement.
- This position is ideal for someone looking to lead an end to end Go-To-Market experience and the opportunity to work in a fast paced environment where moving at lightning speed and pivoting quickly based on customer feedback is routine
- This important and highly visible role will report to the Senior Director of Product Marketing and is remote eligible or can be based in our corporate offices in Bellevue, WA
- Use Case based Strategy: Develop and implement comprehensive strategies that help customers realize the value of our products and services
- Customer Journey Mapping: Create and optimize customer journey maps to identify key touchpoints and opportunities for enhancing the use case based experience
- Content Development: Oversee the creation of use case materials and development of compelling narratives and content, including pitch decks, videos, customer stories, white papers, presentations, demos, ROI calculators, tutorials, guides, webinars, and videos, to support sales and customers in learning and using our products effectively
- Campaign Development: Build and execute targeted campaigns to generate demand. Set clear and measurable metrics and use ‘test and learn’ approach to improve performance
- Customer Feedback: Gather and analyze feedback from customers and sales to identify areas for improvement and make data-driven adjustments to use cases and go-to-market approach. Serve as the conduit to and voice of the customer, providing input into product ideation, design, and market activities
- Cross-Functional Collaboration: Work closely with sales, marketing, product management, customer success, and support teams to ensure a cohesive and integrated customer experience. Partner with other Smartsheet marketing teams including brand, design, content, integrated marketing, web, and marketing automation teams to develop and deploy content like presentations, videos, and web pages
- Metrics and Reporting: Monitor key performance indicators (KPIs) related to use cases, such as pipeline, bookings, sales engagement, and satisfaction, and report on these metrics to stakeholders
- Continuous Improvement: Identify and implement best practices for onboarding, staying current with industry trends and innovations to continuously enhance the customer experience
- Field Enablement: Enable sales teams to deliver the value proposition, effectively deliver messaging, and use marketing tools. Inspire sales teams to think big, and engage directly with customers to win and grow business
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.8m
SERIES F
May 2014
$35m
SERIES E
Total funding: $128.2m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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