Director of NAMER Upmarket Growth, Vanta
$196-230k
Automated compliance and security provider
Open for applications
Automated compliance and security provider
501-1000 employees
Open for applications
$196-230k
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- 10+ years of marketing experience, particularly in B2B environments
- Proven experience leading and mentoring teams and cross-functional stakeholders
- Experience managing large budgets to drive meaningful returns
- Analytical and data-driven mindset with strong problem-solving skills
- Ability to adapt to changing business needs and market conditions
- Strong communication skills, both verbal and written
- Experience with self-serve analytics tools like Tableau
- Experience with CRMs like Salesforce or HubSpot
- Ability to travel routinely within North America
What the job involves
- As the Director of NAMER Growth at Vanta, you will own the demand generation and pipeline strategy for North America
- This role involves setting comprehensive campaign strategies and collaborating with sales and various marketing channels to drive significant growth
- Our team is dedicated to driving Vanta’s market expansion and increasing our footprint Globally
- We aim to implement innovative marketing strategies, build strong local connections, and ultimately contribute to Vanta's long-term growth and success
- As the Director of NAMER Growth, you will play a crucial role in achieving these goals by leading a cross-functional team, aligning marketing activities with business objectives, and ensuring the execution of effective campaigns
- Your strategic leadership will be key to driving pipeline growth and achieving our ambitious targets
- Lead and implement a comprehensive pre and post sales pipeline strategy tailored to the North American market, ensuring alignment with overall business goals
- Create and oversee the execution of targeted marketing campaigns across channels and market segments
- Lead and grow a high-performing team, providing mentorship, guidance, and support to ensure the team meets its objectives
- Work closely with cross functional counterparts and stakeholders, such as paid media, events, email marketing, sales, account management and ops, to ensure an integrated and effective approach
- Establish key performance indicators, track and analyze campaign performance, and adjust strategies based on data-driven insights to maximize ROI
- Manage the marketing budget for the North American region, ensuring optimal allocation of resources across various initiatives
- Engage with key stakeholders, including partners and industry leaders, to build relationships and foster collaborations
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
38% female employees
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company values
- Put customers first: We center our customers and their needs in our work, and invest in long-term relationships with them
- Presume good intent: We naturally support and uplift our teammates and partners. We are kind to and respectful of Vanta’ns, partners, customers, and even competitors - and we presume good intent, especially with teammates.
- Bias for action: We make decisions and act quickly even in the face of uncertainty. When we get new information, we’re comfortable with reversing decisions as long as we move quickly so we can iterate and learn
- Lead with resilience: We don’t let day-to-day volatility knock us off course - we operate with resilience and fortitude. We see rapid change as an opportunity to continue redefining an industry in service of our customers
- Decide with frameworks: We develop and use frameworks to evaluate alternatives neutrally, focus requests for feedback, explain the “why” behind decisions, and ensure that similar decisions in the future are made consistently
- Do what it says on the tin: We hold ourselves to the highest standards, and are truthful, humble, and accountable, especially when we (inevitably) make mistakes along the way
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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