Copywriter, Instacart
Growth Creative
CA$90-100k
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants
More information about location
Online grocery marketplace & grocery tech platform
Be an early applicant
Online grocery marketplace & grocery tech platform
1001+ employees
Be an early applicant
CA$90-100k
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants
More information about location
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- This is an ideal role for a curious, detail-oriented content creator who’s excited about experimenting with AI to improve efficiency, test at scale, and help define the future of how we create and optimize copy
- 2–4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand (tech, CPG, eComm, or marketplace experience a plus)
- Strong understanding of how to write for mobile-first channels: email, push, in-app, and SMS
- A curious mindset—you’re excited to experiment with AI but know when human judgment and storytelling are needed
- Comfort working with A/B tests, using results (AI- or human-generated) to refine messaging approaches
- Excellent communicator and collaborator who thrives in a fast-paced, iterative environment
- Proficient in Figma, Google Suite, and Slack, with strong project management skills and the ability to meet deadlines independently
Desirable
- Experience leveraging data, research, insights and A/B Testing to deliver informed creative solutions. Experience with AI writing tools or an eagerness to learn how to apply them effectively in marketing workflows
What the job involves
- We are seeking a creative and resourceful Growth Copywriter to join our Growth Creative team. In this role, you’ll not only write high-impact, customer-facing messaging that drives engagement, retention, and loyalty—but also leverage AI tools and workflows to scale content production across lifecycle channels
- You’ll work closely with marketers, designers, and product teams to both craft messaging by hand and build AI-assisted processes that allow us to do more, faster—without sacrificing creativity or brand voice
- The Instacart Creative Team is dedicated to revolutionizing how people shop for groceries, creating a seamless and impactful experience for everyone. Within the Creative Studio organization, you’ll be part of the Growth Creative Team, focusing on driving engagement and innovation through thoughtful and effective design
- Own creative copy development across CRM touchpoints (email, push, SMS, in-app, PDM, ASO, etc), with a focus on Instacart’s full suite of offerings—including grocery, restaurant delivery, retail, and Instacart+
- Use AI-powered tools (e.g., Gemini, ChatGPT, Jasper, or in-house solutions) to draft, scale, and optimize content while maintaining human creativity and emotional nuance
- Partner with Growth, Lifecycle, and Product Marketing to develop campaigns that are insight-driven, personalized, and measurable
- Build AI prompts, templates, and workflows that generate consistent, on-brand copy at scale
- Experiment with AI-generated variations to fuel A/B testing and creative roadmaps
- Write with a voice that’s human, helpful, and a little playful—aligned to our brand personality and customer mindset
- Transform strategic briefs and test hypotheses into compelling content that drives action and deepens customer loyalty
- Contribute to messaging frameworks, experimentation roadmaps, and creative testing plans
- Ensure copy—whether AI-assisted or human-written—is consistent, inclusive, and meets legal/compliance standards
- Share learnings and help evolve our team’s AI content playbook over time
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 900 retail banners across more than 75,000 locations.
Instacart's software offerings signify the company's focus on tech, designed to move it away from its dependence on the gig economy. To this end, the company has acquired FoodStorm, an order management system that powers end-to-end order-ahead and catering, integrating its technology into its enterprise suite. Despite an IPO in September 2023, market downturns have necessitated a 7% workforce cut in 2024, focused on middle management and creating a flatter organisational structure. With a new streamlined workforce, here's to hoping Instacart can maintain its momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company HQ
The East Cut, San Francisco, CA
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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