GEO/SEO Strategist, Ollie
Pet food retailer
Be an early applicant
Pet food retailer
201-500 employees
Be an early applicant
201-500 employees
Company mission
To put healthy food in every dog bowl across America.
Role
Who you are
- You possess 4–6+ years of hands-on SEO experience, ideally at a DTC e-commerce brand or digital-first business with proven results
- You have a seep understanding of SEO fundamentals: technical, content, and strategic
- You have emerging expertise or strong curiosity around Generative Engine Optimization and how AI search is reshaping the digital landscape
- You are familiar with platforms like Perplexity, Google SGE, Bing Copilot, and ChatGPT, and a POV on how brands can show up credibly within them
- You have experience with SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog) and an experimental mindset toward newer GEO testing tools
- You have experience with multiple domain management and migration
- You have strong communication skills; you are able to translate complex technical insights into clear priorities for creative and product teams
- You are analytical and business-minded; you care about rankings and results, and you measure success by contribution to growth
- You are energized by Ollie’s mission to transform pet health through better food, science, and data, and ready to help more pet parents discover that story
What the job involves
- This is a U.S.-based remote position and reports to the Chief Marketing Officer
- As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members
- Ollie is looking for a GEO/SEO Strategist to lead our efforts in organic search and emerging AI-driven discovery surfaces
- This role is responsible for improving how, where, and why we show up across traditional search engines and generative engines, ensuring Ollie is not just findable, but recommended and trusted
- The ideal candidate blends classic, hands-on SEO expertise with forward-thinking experimentation across platforms like Google SGE, ChatGPT, Perplexity, and other LLM-powered interfaces
- You’re equal parts strategist and operator, and you know how to turn organic visibility into tangible, measurable business impact
- Own Ollie’s GEO and SEO strategy, developing a roadmap that increases brand visibility and conversion across both traditional and AI-powered search experiences
- Optimize Ollie’s presence on AI-powered platforms like Google SGE, Perplexity, ChatGPT, and others, including prompt testing, source attribution strategies, and content structuring to improve inclusion and positioning
- Conduct keyword and intent research that maps to evolving consumer behaviors across engines (typed queries, conversational prompts, voice search, etc.)
- Identify high-impact content and structural opportunities to improve how Ollie appears in zero-click answers, summaries, featured snippets, and AI recommendations
- Collaborate with Brand, Product, and Data & Analytics teams to ensure every piece of content is structured for both human readability and machine discoverability, balancing tone with taxonomy
- Partner with Data & Analytics, Product, and Engineering to improve site architecture, internal linking, structured data, and crawlability to support scalable organic growth
- Design and execute test-and-learn programs to evaluate performance across traditional and generative search ecosystems
- Monitor performance and emerging trends using a blend of SEO platforms and AI-specific tools and platforms. Advise Ollie on relevant tool stack
- Forecast and report on KPIs including organic traffic, contribution to new customer acquisition, and share of brand mentions across AI-generated outputs
- Stay ahead of the curve on how consumer search behaviors and platforms are evolving, and help Ollie evolve with them
Our take
A new trend has emerged coined the “humanization of pets.” Pets are being invited into the bed or the couch, fed more nutritious food, provided top-notch healthcare and treated as members of the family. Ollie is going after one of the fastest-growing segments of that market: organic, healthy and environmentally friendly dog food.
Ollie’s diet is curated by vets and packaged for the correct serving size based on your pet’s age and weight. The food is prepared in USDA approved kitchens that, when not cooking for Ollie, produces human food. This level of high quality is what makes Ollie so appealing for pet owners.
Crucially, the startup is a DTC brand, meaning that its success is driven wholly by its online presence and word of mouth, as well attracting funding from celebrities like Serena Williams. Given the exceptional quality of its product, successful funding rounds, strength of consumer market, and loyal customer base, it is poised for continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2024
$21.3m
SERIES D
Mar 2020
$29.4m
LATE VC
Total funding: $82.9m
Company benefits
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Ollie subscription for one dog
- Inspiring pack members!
Company HQ
Flatiron District, New York, NY
Leadership
Nick Stafford
(CEO)Previously COO at Leesa Sleep, COO at Cove co-working, VP at Amazon-backed marketplace LivingSocial, and ran the world largest yacht charter company.
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