Senior Marketing Specialist, Kraken
MarTech
$96-153k
Offers Equity & Bonus
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$96-153k
Offers Equity & Bonus
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 3+ years of experience working with Email Service Providers (ESPs) such as Braze, Iterable, or Salesforce Marketing Cloud
- Hands-on experience with Google Analytics and Tag Manager
- Experience with customer data platforms like SimonData, Twilio Segment, or Tealium
- Knowledgeable in SQL and HTML/CSS for campaign support
- Understanding of digital campaign performance metrics and marketing KPIs
- Ability to communicate clearly with cross-functional teams
- Strong organizational and task management skills
- Interest in crypto and a willingness to grow knowledge of Kraken's products
What the job involves
- Kraken’s Marketing Technology and CRM Operations team is seeking a Senior Marketing Specialist - MarTech to help support and maintain Kraken’s robust marketing technology stack
- Reporting to the Director of Lifecycle Marketing, this role will partner closely with lifecycle marketing, product marketing, and engineering teams to ensure that marketing tools and systems are effectively used and continually improved
- Our team plays a crucial role in enabling client engagement and company growth by facilitating cross-channel communications and implementing scalable tools. We aim to deliver meaningful client experiences through personalization and operational excellence
- Support day-to-day operations of key MarTech tools, including access management, user support, and basic configuration
- Assist in maintaining and updating documentation and process playbooks for internal users
- Collaborate with marketing stakeholders to gather requirements and translate them into platform configurations or tickets
- Help ensure compliance with established governance practices across marketing tools and channels
- Work with engineering and analytics partners to support campaign tracking and measurement needs
- Contribute to QA and troubleshooting efforts related to MarTech platforms and integrations
- Participate in evaluations of new MarTech tools and assist with onboarding and basic setup as needed
- Stay informed about marketing best practices and contribute to process improvements
- Additional duties and responsibilities as assigned
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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