Senior Marketing Specialist, Kraken
MarTech
$96-153k
Offers Equity & Bonus
Cryptocurrency exchange
Open for applications
Cryptocurrency exchange
501-1000 employees
Open for applications
$96-153k
Offers Equity & Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 3+ years of experience working with Email Service Providers (ESPs) such as Braze, Iterable, or Salesforce Marketing Cloud
- Hands-on experience with Google Analytics and Tag Manager
- Experience with customer data platforms like SimonData, Twilio Segment, or Tealium
- Knowledgeable in SQL and HTML/CSS for campaign support
- Understanding of digital campaign performance metrics and marketing KPIs
- Ability to communicate clearly with cross-functional teams
- Strong organizational and task management skills
- Interest in crypto and a willingness to grow knowledge of Kraken's products
What the job involves
- Kraken’s Marketing Technology and CRM Operations team is seeking a Senior Marketing Specialist - MarTech to help support and maintain Kraken’s robust marketing technology stack
- Reporting to the Director of Lifecycle Marketing, this role will partner closely with lifecycle marketing, product marketing, and engineering teams to ensure that marketing tools and systems are effectively used and continually improved
- Our team plays a crucial role in enabling client engagement and company growth by facilitating cross-channel communications and implementing scalable tools. We aim to deliver meaningful client experiences through personalization and operational excellence
- Support day-to-day operations of key MarTech tools, including access management, user support, and basic configuration
- Assist in maintaining and updating documentation and process playbooks for internal users
- Collaborate with marketing stakeholders to gather requirements and translate them into platform configurations or tickets
- Help ensure compliance with established governance practices across marketing tools and channels
- Work with engineering and analytics partners to support campaign tracking and measurement needs
- Contribute to QA and troubleshooting efforts related to MarTech platforms and integrations
- Participate in evaluations of new MarTech tools and assist with onboarding and basic setup as needed
- Stay informed about marketing best practices and contribute to process improvements
- Additional duties and responsibilities as assigned
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2025
$500m
LATE VC
Feb 2019
$100m
SERIES C
Total funding: $611.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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