Product Marketing Manager, Incorta
$118-158k
Direct data analytics platform
Open for applications
Direct data analytics platform
201-500 employees
Open for applications
$118-158k
201-500 employees
Company mission
To build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy.
Role
Who you are
- Minimum of 12 years in product marketing, with a focus on data delivery, ERP solutions, data warehousing, and data lakehouse landscapes
- AI Knowledge: Solid understanding of Artificial Intelligence and its applications within the data analytics domain
- Self-Starter: Demonstrated ability to work independently, manage cross-functional relationships, and drive initiatives with minimal supervision
- Problem Solver: Creative problem-solving skills with a nimble and proactive approach to overcoming challenges
- Attitude: Strong "can-do" attitude with a commitment to delivering high-quality results
- Product Marketing Mastery: Proven mastery of the product marketing function, including positioning, messaging, and go-to-market strategies
- 360-Degree Marketing: Comprehensive understanding of integrated marketing strategies and tactics
What the job involves
- We seek an experienced and dynamic Senior Product Marketing Manager to join our team
- In this role, you will be the linchpin connecting Product Management, Technical Sales, Marketing, and Strategy
- Your primary responsibility will be to translate complex and highly technical concepts into clear, compelling, and market-ready messaging
- You will lead competitive research, manage analyst relations, collaborate closely with the product team on features and capabilities, and work with outbound marketing and sales teams to develop and execute go-to-market (GTM) strategies
- Your structured thinking and rigorous approach will be pivotal in driving our product marketing initiatives
- Cross-functional collaboration: Act as a bridge between Product Management, Technical Sales, Marketing, and Strategy to ensure cohesive messaging and positioning
- Complex Concept Simplification: Translate intricate technical ideas into understandable and persuasive language for various audiences, facilitating easier sales and customer comprehension
- Competitive Analysis: Conduct thorough competitive research to inform product positioning and differentiation strategies
- Analyst Relations: Manage relationships with industry analysts to ensure favorable coverage and insights into market trends
- Product Collaboration: Work closely with the product team to understand and influence the development of features and capabilities that meet market needs
- Go-to-Market Strategy: Partner with outbound marketing and sales teams to create enablement and train GTM messaging and positioning, and develop and execute effective GTM motions, ensuring alignment with overall business objectives
- Structured Thinking: Bring rigor and structured thinking to the team, ensuring that all marketing initiatives are well-planned and executed
Our take
The amount of data flowing into organizations is growing exponentially, creating a need to process more data more quickly than ever before. Data integration or data preparation jobs take time to execute and generally run overnight making it difficult, or impossible, to analyze data from the same day’s operations. In an ideal world, the data in the analytical system would match the data in the operational system.
Instead of relying on data warehouses to gather and prepare data for analysis, Incorta’s Direct Data Mapping engine maps data straight from sources like enterprise software and other applications. This means it can provide insights for massive amounts of data in near real-time.
Incorta is the driving force behind analytics for major corporations such as Starbucks, Credit Suisse, Archrock, National Oilwell Varco (NOV), and Gate City Bank. Notably, Incorta has achieved record revenue growth and expanded its global presence, establishing new offices in the APAC, EMEA, and North America regions. This strategic expansion positions Incorta to not only meet current market demands but also anticipate and cater to the evolving needs of businesses in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
Aug 2019
$30m
SERIES C
Total funding: $192.4m
Company HQ
Town Center, Foster City, CA
Leadership
Hichem Sellami
(Co-Founder)Previously a Software Development Director at Oracle and Lead Software Engineer at Siebel Systems.
Klaus Fabian
(Co-Founder)Previously a Development Director at Oracle and Senior Product Manager at BARRA.
Matthew Halliday
(Co-Founder)Worked for 13 years at Oracle, holding various positions such as Applications Architect and Senior Operations Manager.
Osama Elkady
(Co-Founder & CEO)Worked for 19 years at Oracle, holding various positions such as Senior Director - Oracle Business Intelligence, Director - Oracle Internationalization Product Group, and Vice President - Oracle Applications Development.
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