Marketing Director, FREENOW
1 day a week in office
Multi-service ride-hailing app
Open for applications
Multi-service ride-hailing app
1001+ employees
Open for applications
1 day a week in office
1001+ employees
Company mission
Free Now's mission is to make urban mobility better for passengers, drivers and communities, and to help cities move more freely.
Role
Who you are
- FREENOW is looking for a dynamic and innovative Marketing Director
- Proven experience in leading marketing teams within the European market
- Strong background in performance and app marketing, with a track record of delivering measurable results
- Excellent leadership skills and high performing team mindset
- Exceptional communication skills, both written and verbal. Fluency in English is a must
- Self-motivated and comfortable dealing with ambiguity and uncertainty inherent in scaling a technology marketplace
- Openness, flexibility and curiosity - you’re demonstrating a creative mindset and exceptional problem solving skills but being pragmatic and fast at the same time
What the job involves
- Reporting directly into the COO, you will oversee our international marketing teams and own our marketing efforts across 9 European markets
- Lead and manage our marketing teams across all countries, ensuring alignment with global objectives
- Develop and implement comprehensive marketing strategies across 9 European markets
- Foster a culture of innovation, constantly challenging the status quo to drive growth
- Represent the marketing team in cross-functional meetings and collaborate with other departments to achieve company goals
- Maintain open communication channels within the team and with senior management
- Manage the marketing budget, ensuring efficient allocation of resources for maximum impact
- Use a data driven approach to make our marketing efforts measurable
Salary benchmarks
Our take
FREE NOW is a multi-service mobility joint venture backed by BMW Group and Mercedes-Benz Mobility. The company aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. These include Beat, Kapten and Clever Taxi.
FREE NOW’s unique integration of mobility brands and payments services gives users access to the widest range of mobility options on the market. These options include finding the nearest taxi, private hire vehicle or car share, as well as micro-mobility options such as e-scooters, e-mopeds and e-bikes. In doing so, the company makes urban mobility more efficient and sustainable, without bringing new vehicles to the street.
FREE NOW operates across 170 cities with over 56 million users. In the UK, it faces competition from the likes of Uber and Bolt. However, the company has been focused on investing and growing further in London, successfully quadrupling UK journeys in 2022. Whilst businesses like Uber have struggled to secure licenses with Transport for London, FREE NOW has received a three year license, which is longer than any major competitor.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
44% female employees
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2014
$50m
SERIES C
Dec 2012
$30m
SERIES B
Total funding: $97m
Company benefits
- Flexible working hours
- Subsidised gym membership
- Monthly budget for FREE NOW rides
- Quarterly team events
- Birthday-off
- Language classes and internal peer-to-peer trainings
- Work from home opportunities
- Health Insurance
Company values
- Aim Higher
- Make The Customer The Hero Of Your Story
- Default To Trust
- Disagree In Discussions, Commit To Decisions
- Move Fast To Learn Fast
- Make An Impact
- Take Charge
- Win As Team, Grow As Individual
Articles
Leadership
Thomas Zimmermann
(CEO)Previously VP of Marketing and Operations at IONIQ Group, CMO at Goodgame Studios, Online Advertising Lecturer at macromedia hochschule für medien und kommunikation.
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