Customer Advocacy Director, Equinix
$198-298k
+ Bonus
More information about location
Office located in Redwood City
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
Be an early applicant
$198-298k
+ Bonus
More information about location
Office located in Redwood City
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field
- 12+ years of proven experience in customer advocacy, customer reference, customer success or customer-facing marketing roles in a B2B company
- Proven track record of successfully leading and managing customer advocacy programs that yield measurable results
- Supportive leader, mentor and always puts ‘we before me’
- Customer-centric mindset with an intuitive ability to prioritize customer needs
- Excellent communication and relationship-building skills with C-level and beyond
- Strong project management abilities to execute advocacy campaigns effectively
- Ability to gather and analyze data to measure advocacy program impact
- Self-motivated with a passion for building and nurturing customer relationships
- Tech-savvy and quick learner (i.e. Microsoft Office, Smartsheets, Salesforce, CRM tools)
- Exceptional organizational skills and attention to detail
What the job involves
- Advocacy Program Development: Design and implement a comprehensive customer advocacy program which identifies, nurtures, and leverages customers as advocates and provides a feedback loop for the company
- Customer Advisory Board Program Development: Lead and drive Customer Advisory Boards (Regional & Local) to foster strong relationships and gather actionable insights from advocates
- People Leader: Manage the AMER & EMEA Customer Advocacy & CAB team and support their deliverables as well as your own. Align with APAC CAB team to ensure a seamless customer experience
- Customer Engagement: Build and maintain strong relationships with customers, understanding their needs and success stories
- Customer Reference Service: Manage a customer reference incentive program to deliver expertise in matching customer references with prospects
- Identify Advocates: Identify potential customer advocates within our client base and work collaboratively with the global sales team to engage and nurture them
- Advocacy Campaigns: Develop and execute advocacy campaigns, including case studies, testimonials/videos, and success stories, to showcase how our products and services have positively impacted our customers
- Advocate Community: Establish and manage a customer advocate community by leveraging the CAB members, fostering peer-to-peer interactions and knowledge sharing
- Feedback Collection: Bring feedback from CAB meetings to key stakeholders inside the company to impact roadmap, innovation and strategy. Provide a feedback loop, bring closure to any open items which impact the customer
- Reporting: Track and report on the impact of the customer advocacy program, including progress against the sales incentive program, ongoing support for earnings citations, customer references for PR, sellers & C-level opportunities
- Collaboration: Collaborate with cross-functional teams, including Product Solutions Marketing, Corporate Marketing, Investor Relations, PR, CRO, to align advocacy efforts with company goals
- Trusted Advisor: Serve as the internal ambassador for the program, facilitating ongoing communication and education regarding its objectives and benefits to both our customers and the organization
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 37 more jobs at Equinix