Senior SEO Analyst, Wayfair

• 2+ years of SEO experience
• Experience with eCommerce or large-scale websites highly preferred
• Strong analytical skills with experience using tools like Google Analytics, Search Console, Screaming Frog, Semrush, Ahrefs, Nozzle etc.
• Proficiency in analyzing and interpreting large datasets using Excel, SQL, and/or Python to draw actionable insights
• Experience optimizing crawl budget and URL parameter handling for large eCommerce sites
• Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
• Strong technical SEO skills including: content optimization, XML Sitemaps, structured data,robots, website rendering etc
• Willingness to introduce and advocate for new ideas/approaches
• Ability to follow through and thrive in a fast-paced, hands-on environment
• Bachelor's degree in Marketing, Business, Computer Science, or related field

• For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy
• In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda
• You’ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team’s roadmap. For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one
• Monitor, understand and optimize key SEO metrics via continuous experimentation
• Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats
• Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent
• Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale
• Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings
• Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture
• Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO-driven content that matches user search intent
• Develop strategies for seasonal peaks and promotional periods to maximize organic visibility

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.