Business Analytics Director, Wpromote

• 5-7 years experience in Data Science, Marketing Analytics, or Statistics is required. MBA or Analytics Certifications are preferred
• 3-5 years experience in digital advertising data, ad platforms, or agency reporting is required – must understand and know digital advertising metrics and operations
• 1-2 yrs experience devising and running testing in marketing disciplines, paid media or general digital is preferred
• Proficiency in data visualization tools (Tableau, Power BI, Looker) and SQL. Strong analytical mindset with experience in statistical modeling and forecasting
• Strong computer skills are mandatory, including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics, and strong Excel skills
• Ability to synthesize complex data into clear insights and strategic recommendations
• Strong communication skills, with the ability to present findings to non-technical stakeholders
• Bachelor's degree in Business, Statistics, Data Science/Analytics, Economics, or Marketing

Desirable

• We are seeking a highly analytical and strategic Director, Business Analyst to lead analytics, reporting, and media insights for the development and execution of business strategy
• This role is designed for someone who thrives on transforming complex data into actionable business insights that drive media, eCommerce, and overall business strategy
• You will work closely with cross-functional teams, leveraging data-driven intelligence to inform decision-making, optimize performance, and identify new opportunities for growth
• Collecting, analyzing, and interpreting large datasets to extract meaningful business insights
• Studying and learning data deeply to see trends, optimizations, and opportunities for program innovation and enhancement
• Leveraging critical, connect-the-dots thinking to ensure the omnichannel strategy is devised, communicated, and managed through teams
• Consuming competitive analysis and market research to identify trends, opportunities, and challenges. Led internal and external teams to share and leverage all data sets
• Overseeing the DSA roadmap to ensure analytics are delivered on time and aligned with business goals. Liaison with external analytics teams to align total modeling/analytics efforts
• Building and maintaining dashboards and reports to provide stakeholders with real-time business intelligence
• Utilizing data-driven insights to shape business strategies, product roadmaps, and marketing initiatives
• Collaborating with marketing, sales, and product teams to refine audience engagement strategies
• Developing audience segmentation and profiling strategies to enhance targeting and engagement
• Identifying opportunities for business expansion and revenue growth through data analysis
• Conducting forecasting and predictive analysis to support business planning and decision-making
• Work closely with data engineering and analytics teams to ensure data accuracy and integrity
• Translating complex data into clear, actionable recommendations for senior leadership
• Optimizing business processes through data-driven insights and efficiency improvements
• Evaluating and measuring the success of strategic initiatives, making recommendations for refinement