Chief Marketing Officer, Earnin
$375-475k
+ Equity
2+ days a week in office (Palo Alto, CA, or Mountain View, CA)
Paycheck advance service for employees
Be an early applicant
Paycheck advance service for employees
201-500 employees
Be an early applicant
$375-475k
+ Equity
2+ days a week in office (Palo Alto, CA, or Mountain View, CA)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement
- Marketing Leadership: 10+ years of progressive marketing leadership experience, preferably in B2C environments, with a proven ability to scale and drive impactful strategies
- Product Positioning & Launch Expertise: Demonstrated success in crafting unique product positioning and executing impactful product launches that drive user acquisition, engagement, and retention
- Channel Growth & Optimization: Proven experience in scaling and optimizing paid, organic, and grassroots marketing channels to achieve measurable growth
- Process & Framework Development: Expertise in designing and implementing scalable product marketing processes and frameworks that drive efficiency and results
- Data-Driven Decision-Making: Strong analytical skills with a deep understanding of data analytics, customer segmentation, and performance metrics to inform and optimize marketing strategies
- Product and Market Innovation: Demonstrated ability to collaborate with product teams to develop and implement marketing strategies that effectively promote innovative products, ensuring alignment with market trends and customer needs
- Team Leadership: A hands-on leader with the ability to build, inspire, and mentor high-performing teams. Skilled in aligning teams around shared goals and fostering a culture of development and collaboration
- Executive Influence: Exceptional communication and presentation skills, with experience engaging and influencing C-suite executives and board members
- Customer-Centric & Mission-Driven: Strong customer empathy and a commitment to aligning marketing strategies with the company’s mission and values
What the job involves
- EarnIn is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT)
- As CMO, you will play a pivotal role in shaping EarnIn's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment
- You'll be instrumental in ensuring the brand’s tone and voice resonate deeply with our customers, creating a beloved and cohesive identity
- Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization
- As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on EarnIn’s vision and ambitious growth objectives
- This role offers a unique opportunity to shape the future of our brand and customer relationships
- This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office
- World Class Product Positioning: Strengthen EarnIn’s market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company’s innovative products. Ensure consistent messaging across products and channels to enhance brand awareness and drive growth
- High Growth Strategy Development: Lead a comprehensive marketing roadmap that aligns with EarnIn’s growth strategy and customer acquisition, engagement, and revenue growth goals. Identify, build, and scale paid and organic marketing channels to drive revenue growth
- Product Launch and GTM Leadership: Lead product launch initiatives to drive adoption and retention. Develop and manage demand generation campaigns, optimizing customer acquisition, and nurturing customer relationships to fuel sustainable growth
- Lead Grassroots Growth: Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition
- Customer-Centric Marketing: Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement, increasing lifetime value (LTV), and improving return on ad spend (ROAS)
- Cross Functional Collaboration and Team Leadership: Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams
- Partnership with Executive Team: Collaborate with Executive Leadership to ensure marketing strategies are aligned with EarnIn’s overall business objectives and growth targets
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company values
- Ownership
- Speed
- Impact
- Outstanding people
- Curious truth-seeking
- Multi-level thinking
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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