Creative Strategist, Harry's
Growth Marketing
$91.6-114.5k
Offers equity
2+ days a week in office
Men's grooming brand
Be an early applicant
Men's grooming brand
201-500 employees
Be an early applicant
$91.6-114.5k
Offers equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- Strategy & data synthesis: You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into testable concepts mapped to persona, messaging territory, or funnel stage
- Consumer psychology & persuasion: You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests
- Copy systems & messaging: Fluent in AIDA, PASDA (and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity
- Platform & trend fluency: You track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys that fit each persona and funnel stage
- Performance fluency: CPA‑first; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers. Comfortable in Looker and aware of how MMM informs decisions in an omnichannel business
- Briefing & direction: Collaborate with CD to reverse‑engineer what’s working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators
- Operational excellence & AI: You use AI tools to 10× research and first‑pass copy; run a weekly rhythm (reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency
- Nice to have (maker‑lite): Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives
What the job involves
- This is a strategy‑first (80/20) Creative Strategist role
- You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV
- You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy
- You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions
- You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs
- We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus
- You can prototype (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction
- Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps
- Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities
- Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure)
- Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments
- Author performance‑informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs
- Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation
- Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners
- Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency
- Ensure claims compliance with approved language; collaborate with Brand/Legal as needed
- Reporting to: Creative Director, Growth Marketing
- Team: Growth Marketing — Creative Strategy (supporting Harry’s & Flamingo)
- Cross‑functional partners: Growth/Media, Analytics, Customer Insights & CX, Brand, Creative Production,and Influencer/Creator Partnerships
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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