Demand Generation Marketing Specialist, Flywire
+ Restricted Stock Units and ESPP
Global payments processing
Job no longer available
Global payments processing
1001+ employees
Job no longer available
+ Restricted Stock Units and ESPP
1001+ employees
Company mission
To improve the payment experience for everyone.
Role
Who you are
- 3-5 years of experience in Demand Generation on a Marketing team, preferably with a B2B focus
- Track record of generating or accelerating pipeline via events, paid campaigns, email nurture, or ABM
- Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously
- Highly organized, detail-oriented, and proactive- able to take initiative and drive projects forward independently
- Proven ability to execute effectively and collaborate with teams cross-functionally, especially Sales
- Experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Analytical mindset with a focus on optimizing campaigns for maximum ROI
- Excellent communication skills, with the ability to craft compelling messaging and content across different platforms
What the job involves
- At Flywire, we’re looking for a Demand Generation Marketing Specialist to drive the creation and execution of high-impact marketing programs that accelerate demand, enhance engagement, and optimize lead acquisition for our growing Travel vertical
- This leadership role will be key in shaping the strategy and execution of our demand generation efforts, with a focus on delivering measurable pipeline growth
- Execute on Demand Gen Campaigns: Manage the execution of demand generation programs across events, digital channels, and marketing partners, ensuring alignment with our overall marketing strategy
- Lead Nurturing & Pipeline Management: Partner with the Business Development team on seamless lead handoff processes and provide enablement and best practices for lead management
- Event Management: Serve as the primary marketing contact for various event-related initiatives, managing timelines, deliverables, and vendor communications
- Collaborate cross-functionally to ensure seamless execution and partner with Sales to drive pipeline, track performance, and optimize event ROI
- Cross-Functional Collaboration: Work closely with Sales, Client Success, and Product teams to identify target segments, tailor messaging, and execute campaigns that engage and convert these audiences
- Track and analyze key metrics to ensure continuous optimization of campaigns
- Campaign Messaging & Content Creation: Create compelling, results-driven campaign content, including email, landing pages, webinars, blog posts, paid social ads, and more. Align messaging with the company’s go-to-market strategy to drive awareness and conversions
- Demand Generation Calendar & Campaign Management: Oversee the planning, setup, execution, and tracking of demand generation campaigns, managing the demand gen calendar to ensure timely delivery and alignment across all marketing initiatives
- Performance Optimization: Continuously analyze and improve campaign performance across various channels. Develop and implement strategies to maximize ROI and ensure KPIs are met or exceeded
Application process
- We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment
- Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions
Our take
Flywire is a digital platform that simplifies the paying experience for international transactions. Flywire leverages its vertical-specific software and payments technology to deeply embed within client's existing accounts-receivable workflows.
Flywire was first set up to help international students pay their tuition for American colleges, but has since grown into a global payments enablement and software company. It has processed billions of dollars in payments for clients across the world and secured approval for its major payment institution license, enabling it to operate domestic money transfer and cross-border money transfer services.
Flywire serves clients across education, healthcare, travel, and B2B, including several Ivy League schools, and top US hospital systems. The company appears to be focussed on growth, including by strategic acquisitions and entry into new markets, recently in the Asia Pacific and Australia, as well as further developing its channel partners ecosystem.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2021
$60m
SERIES F
Feb 2020
$120m
SERIES E
Total funding: $323.2m
Company HQ
Downtown Crossing, Boston, MA
Leadership
Mike Massaro
(CEO)Mike joined Flywire as a VP of Business Development in 2012 before becoming CEO in 2013. Prior to this, he spent 6 years at Carrier IQ as a VP of Strategic Accounts & Corporate Development and Advisor.
Salary benchmarks
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