Performance Marketing Manager, StartEngine
Campaign Execution
+ Equity package
Online equity crowdfunding platform
Open for applications
Online equity crowdfunding platform
101-200 employees
Open for applications
+ Equity package
101-200 employees
Company mission
To help entrepreneurs achieve their dreams.
Role
Who you are
- Experience in full lifecycle marketing and advertising, specifically in a strategic role executing on budgets of $1m+
- Expert ability in Paid Social - primarily Meta and Google Ads
- Experience with e-mail marketing
- Proven track record of setting metrics and executing against them
- Ability to thrive in a fast-paced, innovative, team-driven, and high energy environment
- Results oriented with the desire to exceed expectations
- Creative, adaptable, dependable and responsible
- Outstanding communication skills both verbal and written
- BA/BS degree
What the job involves
- StartEngine is looking to hire a Performance Marketing Manager to our growing team
- This is an exciting role working directly with companies featured on the platform and helping them put marketing strategies together to successfully drive investors towards their company
- The right candidate will work with innovative companies to help them understand the best practices of marketing a capital raise on StartEngine and executing their campaigns (primarily Meta and Google ads)
- Every day they will be working on marketing campaigns that help budding entrepreneurs who are trying to raise capital, and will help them put their best foot forward to make their offering a success
- Own and deliver on our raise targets for our companies
- Develop and execute digital marketing campaigns for companies raising on our platform
- Ensure that messages are supportive of and consistent with the company's mission statement
- Track and publish weekly reports using quantitative results
- Laser focused on ROI / ROAS
Our take
StartEngine – the largest equity crowdfunding platform in the US – allows everyday Americans to invest and own shares in startups and early-stage companies in a landscape that was previously dominated by experienced investors and venture capitalists.
Startups can craft investment pitches onto a webpage and raise capital from thousands of investors online. Investors, in turn, can browse through projects, diving deeper into campaigns and view necessary information like investor snapshots and financial documents laid out in a simple format. Unlike legacy crowdfunding platforms like GoFundMe and Kickstarter - which are typically used for one-off creative projects or financial assistance - StartEngine's pitches are thoroughly vetted and supported by Account Managers to help with legal and financial technicalities.
Although the largest, StartEngine faces stiff competition from platforms like Wefunder and Nextseed (who, although smaller in terms of deal volume, have a higher funding success rate at 93%). However, the company has passed 1 million registered users and saw big success in 2024, setting it up to see even further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
May 2023
$16.5m
LATE VC
Dec 2021
$50m
LATE VC
Total funding: $117.1m
Company benefits
- Tech stipend
- 401k
- Company offsites
- 100% health benefits
- Monthly happy hours
- Unlimited vacation
- Equity package
- Entirely remote
- Paid Parental Leave
Company HQ
Melrose, Los Angeles, CA
Leadership
Howard Marks
(Co-Founder & CEO)Having studied Engineering at the University of Michigan, Howard co-founded Activision in 1991, working as Chairman for over 7 years before founding Acclaim Games. He left this CEO position after 5 years to co-found StartEngine in November 2011.
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