B2B Growth Marketing Manager, Maven Clinic
Performance Marketing
$120-140k
+ Stock Options
More information about location
3 days a week in office
Virtual clinic for women's and family health
Job no longer available
Virtual clinic for women's and family health
1001+ employees
Job no longer available
$120-140k
+ Stock Options
More information about location
3 days a week in office
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 5+ years of B2B performance marketing experience with proven success in lead generation and pipeline contribution
- Execution‑oriented, scrappy, and comfortable in a high‑growth, fast‑changing environment
- Experience managing agency relationships with 7-figure budgets and an ability to provide strategic direction while ensuring seamless executionDeep understanding of performance metrics (CPM, CTR, CMI, CPA, CPC, CPL & LTV) and ability to optimize for lead quality and volume
- Hands-on experience with HubSpot/Marketo, Salesforce, GA4, Google Ads, LinkedIn Campaign Manager, ABM platforms (6sense preferred), CTV, TikTok, and Meta
- Strong analytical skills with ability to translate data into actionable insights, strategic recommendations, and forecasts
- Excellent project management, communication, and cross-functional collaboration skills with an ability to present complex information to executive audiences
- Experience with healthcare, HR tech, or employee benefits marketing preferred due to industry-specific compliance and audience nuances
What the job involves
- Maven is looking for a Growth Marketing Manager, Performance Marketing who can own our paid marketing strategy and drive qualified lead generation in a competitive employee benefits space
- This role is critical as we scale our growth engine and expand our market presence
- You will be responsible for developing and managing our paid strategy to generate demand, optimize performance, and scale results
- You'll own the relationship with our external performance marketing agency, develop strategic campaigns across paid channels, and work closely with our sales team to ensure we're generating high-quality leads that convert to pipeline
- This position reports to the Director of Growth Campaigns and is perfect for a hands-on, data‑driven marketer who knows how to scale paid channels, test aggressively, and maximize budget efficiency
- Own the B2B paid marketing strategy and drive qualified leads monthly through multi-channel campaigns across paid search, paid social, programmatic/display, retargeting, and other emerging channels
- Manage our performance marketing agency, providing strategic direction and ensuring campaign execution aligns with integrated marketing initiatives
- Maintain budget efficiency targets while improving lead quality scores and conversion rates through continuous optimization
- Audit current programs and develop a testing roadmap for creative, audiences, bidding strategies, landing pages, and new channels
- Conduct quarterly channel audits with our agency partner to identify new pipeline opportunities within the HR/benefits space
- Collaborate with our brand design team to develop high-performing ads, content, landing pages, and other campaign deliverables that resonate with HR and benefits decision-makers
- Partner with cross-functional teams such as Sales, Events, PMM, and CS to align channel plans to top‑, mid‑, and bottom‑funnel objectives
- Manage paid marketing budget across channels, working closely with the Director of Growth Campaigns on forecasting and reporting to leadership
- Track and report on key metrics including MQLs, pipeline contribution, ROAS, and cost per opportunity, providing weekly performance updates to the growth team
- Stay current on trends in B2B healthcare marketing, employee benefits industry developments, and platform updates that affect our target audience
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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