Senior/Lead Brand Designer & Manager, PEXA
B2B, Hands on, Graphic Designer
£45-50k
Online property settlement, tracking and insights
Job no longer available
Online property settlement, tracking and insights
21-100 employees
Job no longer available
£45-50k
21-100 employees
Company mission
To transform property experiences.
Role
Who you are
- You must have experience in a similar B2B environment (proptech, mortgages, conveyancing, fintech, payments, financial services)
- Education: Bachelor’s degree in Marketing, Graphic Design or a related field. Master’s degree or MBA desirable
- Experience: Minimum of 7 years experience in brand design roles with experience owning/managing brand identity
- Brand Management Expertise: Proven experience managing multiple B2B brands, with a deep understanding of how to maintain consistency in visual identity, tone, and messaging across different platforms and media
- Advanced Design Skills: Strong expertise in design software (e.g., Adobe Creative Suite), with the ability to create visually engaging assets for a wide range of formats, including web, social, print, and video
- Creative Leadership: Demonstrated ability to lead a design function and external suppliers, providing clear direction and feedback to ensure the successful delivery of high-quality creative work
- Multi-Channel Design Experience: Extensive experience designing for various formats; including websites, social media, exhibitions, presentations, reports, and digital marketing materials
- Versatility in Design: Ability to design for both print and digital formats, optimising assets for responsive and adaptive use across various platforms
- Strategic Brand Building: Proven experience in evolving and refining brand identities over time, ensuring alignment with evolving business goals and market positioning
- Market Knowledge: Proven B2B experience in the property market, with a strong track record in developing and delivering communications strategies that engage key audiences such as lenders and conveyancers
- Change & Comms: Experience in change management, particularly within fast-paced or evolving industries. Ability to maintain consistency in messaging
- Attention to Detail: Strong eye for detail, ensuring all design outputs are aligned with brand guidelines and deliver high-quality visual storytelling
- Relationship Builder: Builds strong relationships externally, and also internally. The ability to effectively navigate and ultimately manage complex stakeholders
- Communication: Excellent verbal and written communication skills, with the ability to influence and negotiate effectively
- Collaborative Approach: Excellent collaboration skills with a proven ability to work cross-functionally with marketing, content, and product teams to deliver cohesive design solutions that support wider business objectives
- Project Management: Strong project management abilities with experience in handling multiple design projects simultaneously, ensuring they are delivered on time and within scope
- Customer-Centric: Focus on understanding and meeting the needs of customers to drive satisfaction and loyalty
- Results-Driven: Strong focus on achieving targets and driving business outcomes
- Innovative Mindset: A proactive approach to keeping up with design trends, ensuring all brand assets remain fresh, modern, and competitive in the market
- Resilient: Ability to thrive in a fast-paced, dynamic environment and manage change effectively. Able to perform where there is ambiguity and shows a proactive and pragmatic mindset
- Ethical: Commitment to integrity, transparency, and ethical leadership
What the job involves
- The Senior Brand Designer role is responsible for interpreting and executing the Company’s brand strategy and overseeing all design and branding to ensure consistency, clarity, and alignment with the Company’s values and objectives, and alignment with the global brand
- The role involves delivery of initiatives for brand identity, and design from online presence, marketing collateral, merchandise and presentation material
- A creative eye and flair for design are key to enhance the Company’s image and build strong brand identity and loyalty with stakeholders
- This role is key for shaping how the Company is perceived by both internal and external audiences, ensuring a consistent and positive brand image
- Lead the brand management and visual identity across all five brands in the UK group: PEXA, Smoove, Optima, Amity Law, and Legal Eye, ensuring consistency in brand messaging, design, and overall presentation
- Oversee the creation and delivery of high-quality design assets to support the content program; including websites, social media graphics, exhibition stands, literature, PowerPoints, eBooks, reports, whitepapers, email templates, ads, infographics, and videos
- Develop and maintain brand guidelines for all UK brands, ensuring all internal and external communications adhere to the established visual and tone standards
- Collaborate closely with the Brand & Communications Director and cross-functional teams to ensure design and branding efforts align with overall marketing and business strategies
- Manage the external design and production partners, providing leadership and creative direction to ensure all projects are delivered on time, on budget, and to a high standard
- Work closely with content creators, digital marketing, and product teams to design materials that effectively communicate complex ideas in an engaging and visually appealing way
- Drive innovation in brand design, staying ahead of industry trends and ensuring that all design outputs are modern, compelling, and competitive within the market
- Ensure all design work is optimised for both digital and print formats, working across multiple platforms to deliver adaptable and responsive design solutions
- Oversee the production and design of materials for key events, such as trade shows and webinars; including exhibition stands, presentations, and branded merchandise
- Track the performance of brand and design initiatives, using feedback and analytics to optimise creative outputs and enhance brand perception
Our take
Even as industries embrace the digital revolution, some practices lag behind. For example, property exchange and remortgaging still involve a host of paperwork and back-and-forth between parties. PEXA supplies an eConveyancing platform to automate and simplify these processes, improving accuracy and efficiency while reducing costs.
PEXA was founded in 2010 to bring automation to the Australian property market, before expanding to the UK. The company created its eConveyancing service from scratch, including developing the technology behind it, and can serve property exchange, purchase, development and more; though the PEXA UK division is currently focussed solely on its novel remortgaging solution, as the volume of UK remortgages is expected to rapidly escalate with growing interest rates.
PEXA has benefitted from the pandemic-instigated digital transformation, as well as the similarly fuelled property market boom, which allowed the company to grow rapidly in Australia. Having brought its platform to the much larger UK property market, the company has a chance to demonstrate the value of its digital property settlement solution to a new range of customers, and the potential for massive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Civic Quarter, Leeds, UK
Leadership
Joe Peppe
(CEO)They joined PEXA UK in 2023 as CEO. Prior to this, they were the CEO of tmgroup, Managing Director at EDM Group, Business Development Director at RR Donnelley, and Senior Account Manager at Williams Leaf.
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