Head of Brand Strategy, Starling Bank
1-5 days a week in office
Mobile-first bank offering personal, joint and business accounts
Be an early applicant
Mobile-first bank offering personal, joint and business accounts
1001+ employees
Be an early applicant
1-5 days a week in office
1001+ employees
Company mission
Anne Boden founded Starling with a clear goal: to build a bank that would help you manage your money, all from one app. Their vision is to give everyone clarity and control over their money so they have the opportunity to enjoy a healthy financial life.
Role
Who you are
- You’ll be passionate about brand positioning and strategy and enthusiastic about making people feel excited about money management (it’s not always easy, and if you’re right for this role, you’ll think that sounds like an interesting challenge!)
- Experience in leading a similar team in a fast-growing organisation
- A proven track record in delivering an effective brand strategy and strategic platform that produces tangible results and change
- A motivation for working collaboratively with a variety of teams to achieve success for the firm overall, with excellent stakeholder management and relationship building skills
- Experience in designing creative briefs, starting new projects and seeking innovative solutions to complex challenges
- The ability to manage a varied workload, with flexibility in times of ambiguity and conflicting deadlines
- A proactive, ‘can do’ attitude, quick learner and can handle multiple tasks at once
- Confident communicator and can turn a challenging situation around
- Inquisitive and analytical mind is key
What the job involves
- In this role, you’ll be responsible for positioning Starling to our existing and potential customers, you’ll be excited about distinguishing our brand from competitors and ultimately propelling growth
- You’ll focus and work with both internal and external creative partners to deliver impactful and consistent communications across channels
- Own Research and Insights, understand, track and share the state of the brand, the audience and position ongoing
- Develop a comprehensive brand strategy and strategic platform that aligns with the company’s goals and help pull that brand strategy through the company across all touchpoints
- Author creative briefs and partner with internal and external creative teams to keep creative development on brief
- Champion stand out, impactful and consistent communications
- Develop a sharp social strategy, anchored in our strategic platform and consult on the editorial plan for social platforms
- Develop talent guidelines that support the brand
- Support the SME group with an evolved business focused strategy and guide communications for this group
- Evolve brand architecture across the company
Salary benchmarks
Our take
Starling started life focused on consumer banking, they have since found most of their success by competing in the business banking space. They’ve caught up with Tide and beaten the likes of Monzo and Revolut to a more complete offering for businesses.
This progress resulted in them receiving a £100m grant in April 2019 from a body created to boost competition in SME banking, which they're using to accelerate building a full suite of digital banking products: intelligent forecasting tools, and digitally-enabled relationship management functions as well as lending products.
As well as continuing to expand in the UK, they’re expanding in Europe. They’re imminently launching an international bank in Dublin, which will allow Starling to offer its current account across the European Union after Brexit.
Banking for small businesses has historically been ignored even though the experience is poor. Starling is in tune with knowing what their customers want, and they continue to build out their range of third-party products within its banking app thanks to support from its open API. They currently have 11 integrations, including Xero, but that figure continues to grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
43% female employees
40% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Apr 2022
$164.9m
LATE VC
Jun 2021
$44.3m
LATE VC
Total funding: $1.1bn
Company benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off!
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary & group income protection
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
- Incentives refer a friend scheme
Company values
- Do the right thing
- Listen
- Aim for greatness
- Own it
- Keep it simple
Company HQ
Spitalfields, London, UK
Leadership
Anne Boden
(Founder)Held senior roles in finance over a 30 year career, including COO for AIB and Head of EMEA for RBS.
Diversity, Equity & Inclusion at Starling Bank
Manuela Torrijos-Simon (Group Financial Controller)
- In the spirit of Aiming for Greatness and Doing the Right Thing, we want to be the bank with the best approach to Diversity and Inclusion
- The Always Open Forum at Starling empowers employees to come together and own their areas of interest, supporting their agenda both internally and externally
- The forum creates a safe space for conversations about all Diversity and Inclusion topics, with the spotlight currently on 3 focus areas; Race and Ethnicity, LGBTQ+ and Mental Health.
- We’re about to launch a new group to support Disability, and all of these teams help bring Starlings together to improve our workplace
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