Director of Field Marketing, Sprinklr
Americas
$161-269k
AI-native platform for Unified Customer Experience Management
Be an early applicant
AI-native platform for Unified Customer Experience Management
1001+ employees
Be an early applicant
$161-269k
1001+ employees
Company mission
To empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Role
Who you are
- A strong candidate has a proven understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management
- They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy, and execution
- 10+ years experience in B2B marketing with responsibility for account based marketing, managing in-person and virtual events, field marketing and partner marketing
- Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise+ organizations
- Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third-parties that results in win/win scenarios
- Experience influencing and/or managing a min. 1MM marketing budget
- You have a strong analytical mindset with the desire to measure, analyze, act, and improve marketing programs
- Great communication, storytelling and presentation skills. Can demonstrate marketing leadership with sales leaders and customers
- A life-long learner who embraces a growth mindset
- Ability to be creative, innovative, and think outside the box
- Enjoy consensus building while making tough decisions on investments
- You have a run-through-a-brick-wall level of drive, passion, and desire for results
- Have an entrepreneurial spirit to build something from the ground-up
What the job involves
- We have a great opportunity for a senior marketing professional to lead marketing and own programming across our America markets
- The Field Marketing position acts as the trusted advisor and strategic partner to the regional sales team, working across internal marketing functions and third parties to drive the business
- The Field Marketing Director will work closely with sales leaders, global peers, and report directly to the VP, Field Marketing and Global Events
- You will have a team on the ground in all the key markets
- You will craft and execute marketing plans in partnership with your stakeholders by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets
- You will land and expand programs and support the broader marketing team by providing the ‘voice-of-the-field’ for constant improvement and innovation
- You will leverage data to inform the strategy across inside sales, managed sales, and partner teams
- It will require building and nurturing relationships with the AMER sales leadership to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve a range of targets
- You will manage the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will oversee the AMER field marketing budget
- This territory may require some planning for multiple-language translation
Our take
Sprinklr is an established CXM provider, offering a long-standing, purpose-built platform that boasts enterprise-class security, governance and privacy. It uses a suite of professional services to ensure that customers consistently find a return on their investments and reach new levels of success as a business.
There are a number of CXM software companies on the market, including Zendesk, Satmetrix and IBM Tealeaf, all offering companies the means to manage and improve customer experience via online platforms. However, Sprinklr has drawn a number of big-name corporate clients, including Microsoft, Nike, Netflix, McDonalds, Marriott and more.
The company has also garnered enormous investments over the last decade, and is now valued at $1.3B. With over 1,000 enterprises globally, including over 50% of the Fortune 100, the company is poised well to continue with its established success.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2020
$150m
CONVERTIBLE
Sep 2020
$200m
GROWTH EQUITY VC
Total funding: $578.5m
Company HQ
Hell's Kitchen, New York, NY
Leadership
Rory Read
(CEO & President)Previously, Rory was CEO of Vonage/Ericsson. Prior to that, he spent 5 years at Dell in various roles, including COO and EVP Chief Integration Officer.
Anthony Coletta
(CFO)Prior to joining Sprinklr in 2025, Anthony spent 18 years at SAP, joining in 2006 as a Senior Controller of Field Organisation & Global Functions before working his way up to the role of Chief Investor Relations Officer.
Amitabh Misra
(CTO)Amitabh previously served as the VP of Engineering, Experience Cloud at Adobe and as the CTO, Chief Architect and Head of Engineering at Snapdeal. He also Founded GoFro where he served as the CEO for 3 years.
Arun Pattabhiraman
(CMO)Previously, Arun was an Advisor at ThoughtSpot, a CGO at Freshworks, and CMO at Hotstar. He also spent nearly 7 years at InMobi in various roles, including Director of Product Marketing and CMO.
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