Customer Advocacy Manager, Cloudflare
$108-149k
Actual salary range is dependent on location. Offers equity. Offers ESPP
Web performance and security platform
Posted today
Web performance and security platform
1001+ employees
Posted today
$108-149k
Actual salary range is dependent on location. Offers equity. Offers ESPP
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- Proven success in customer advocacy/marketing role(s)
- Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
- Professional and self-motivated team member, who can organize and manage multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
- Experience with Reference Management and/or Customer Advocacy/Marketing tools
- Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
- Bachelor’s Degree in Business/Marketing or Communications related field
- 5+ years of customer marketing/advocacy experience
- Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences
- Customer-first mentality
- Collaborative, learner, team-oriented attitude
- Ability to effectively influence both internal and external stakeholders across all levels of the organization
- Have a bias to action and the ability to not only manage but thrive in a fast-paced environment
- A passion for Cloudflare’s mission and the success of our customers, partners, and community
What the job involves
- The Customer Advocacy Manager will be responsible for building, managing and growing customer marketing programs
- Reporting to the Head of Customer Advocacy, the ideal candidate should have previous experience in both customer engagement and scaling customer programs in high growth SaaS companies
- This is a fantastic opportunity to join a high growth company
- You will work cross functionally to build customer participation with enterprise customers across many industries and partnering closely with stakeholders in Sales, Customer Success, Marketing, Product, and PR/AR
- The candidate is an individual contributor who will work closely with the global Customer Advocacy team, who are driving all Customer Marketing and Customer Advocacy programs
- Success is measured by quantity and quality of content, amount of engagement with each account, brand equity, and levels/titles of participating customers
- Cultivate, grow and maintain an active customer reference pipeline
- Support and fulfill sales 1:1 and RFP requests for customer references
- Support customer reference requests from event and campaign managers, and analyst and public relations teams
- Recruit and engage customers for participation in speaking engagements, webinars, press releases, blogs/articles, analysts reports and interviews, and other marketing activities
- Lead the development and manage high quality customer story content, including case studies, story slides, and customer video content
- Qualify, develop and maintain a targeted pipeline of strategic customer relationships
- Recruit and engage with customers for participation in our customer advisory events
- Manage the internal nomination process, coordination across many teams and executives, pre/post event success
- Manage in-person, best-in-class executive customer experiences
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company values
- Principled - We create our products and features with a global mindset and democratize important and innovative technologies that drive adoption of the latest standards
- Curious - Our team is made up of pioneering innovators that approach new challenges with interest and a desire to learn
- Transparent - We hold ourselves accountable when we make mistakes—and we do everything we can to learn from them
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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